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Print this pagePrint this pageFriday, 25 July 2008
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    3. IAB Engage 2008
A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.

'Truth About Smart'
by Agency Republic

A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.
For more on Agency Republic's award winning campaign.

Understanding Mobile Marketing


 

When:

12 June 2008   12.45 - 14.30

Where:

NEW IAB OFFICES, 14 Macklin Street, London, WC2B 5NF

Who to contact:

Email: elle@iabuk.net
Phone: 02077479490


Mobile marketing has been hailed as the next big medium for a while offering exciting new opportunities to reach your audience.We heard from experts in the marketplace about different ways of using mobile marketing.



We heard from experts in the marketplace about different ways of using mobile marketing, explored mobile advertising, heared key research on how consumers feel about being advertised to via their mobile phone and revealed the latest key case studies where brands have incorporated mobile marketing effectively into their marketing mix.

Programme

1pm Intro and overview of market – Jana Eisenstein, Screen Toni

1.15pm Mobile display – Mark Slade, 4th Screen Advertising

1.35pm Mobile search – Bill MacLachlan, Yahoo!

1.55pm Making it work – a case study, Rachel Wright, Phonevalley

2.15pm Q&A session

Downloads Available:







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