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‘Foster’s new in-can bubble destroying widget’ by Play

Set inside Foster’s cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time.
For more on Play's award winning campaign.

IAB Summer Debate


 
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  • When

  • 3 September 2008   18.30 - late

  • Where

  • The Soho Hotel, 4 Richmond Mews, London W1D 3DH

  • Email

  • elle@iabuk.net

  • Phone:

  • 02070506969


THE MOTION: Online advertising doesn’t need to be creative

Online advertising is often hailed as wonderfully interactive, engaging and provides a whole new dimension for consumers to interact with your brand. Despite some incredibly innovative online creative campaigns over the years not all campaigns are creative but how much does it really matter? Should all online advertising be creative, how much does creativity impact on results? But isn’t it all about sales at the end of the day? The crux of this debate is not creativity but focused towards how much creativity matters to results. What do you believe?

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