In just a few hours the IAB / B2B Search Marketing workshop provided delegates with the knowledge to make the right decisions and get results from B2B search marketing.

Downloads Available: Presentation from David White Weboptimiser, Adobe PDF File (473k) | Presentation from Petra Studholme Xbridge, Adobe PDF File (1261k) | Presentation from Fabio Torlini Rackspace, Adobe PDF File (1658k)| Presentation from Nick Graham Banner, Adobe PDF File (1098k)| Presentation from Jack Wallington IAB, Adobe PDF File (2312k)

Over the last few years the business to business (B2B) sector’s spend in online has steadily grown with search advertising leading the way. This essential workshop will explore the below topics from a B2B marketer’s perspective with experts in the B2B sector chairing the event:

- Getting buy-in from your company to carryout search marketing

- Integration of search marketing with offline marketing

- Targeting and the importance of quality versus quantity

- Measures you can take to keep up with the quickly evolving search market

The morning will include short presentations based around a number of activities. Our workshops are hands-on events, so you will be asked to take part in various group tasks throughout the morning to help you understand each topic and leaving you with practical tips to take back to your workplace.

Places are initially limited to 3 delegates per company.

Full payment must be received at least 5 working days prior to event for entry to be guaranteed. Full payment is due on receipt of e-invoice, if cancellation is within 5 working days of the event the full amount of e-invoice will be outstanding