True City by AKQA

True City is an application for the iPhone that aims to unlock access to city insiders' views of sport, life and culture in London, Berlin, Paris, Milan, Amsterdam and Barcelona. More on AKQA's award winning campaign.

Search for online publishers

Venue Hire

The modern, bright and flexible event space at the IAB is now available for hire. Ideally located in Covent Garden, we can cater for a variety of events for up to 200 people and offer competitive rates (discounted rates apply for members).

Hire fact sheet (5502k)
Hire requirements (115k)

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IAB Jobs

When
Thursday 3rd December 9.00am - 10.30am
Where
IAB offices, 14 Macklin Street, London, WC2B 5NF
Email
elle@iabuk.net

Phone:
0207 050 6969

The world of Online Publishers is changing dramatically but one thing remains the same: search is the gateway to audiences. Are you sure your business is doing everything it can to secure the right audience and maximise revenue from search?

Recent IAB research into the use of search marketing by Online Publishers identified a number of key techniques most publishers aren’t using that could significantly increase revenue, such as PPC for subscription sites, branding, ensuring a base level of SEO knowledge and identifying tools to help plan content and measure success. In answer, the IAB Search Council has produced a Search Toolkit for Online Publishers that offers useful techniques and tools to help publisher use of search.

Speakers:

Jack Wallington, IAB Search Council Chair
- the importance of Online Publishers looking to new search techniques

Colm Bracken, Group Search Manager, Microsoft market insights
- information about the publisher market to help marketers use search

Emma Frazer, Industry Head, Google
- search marketing techniques every Online Publisher should consider.

Daniel Wilkinson, Search Director, JellyFish
- Timeout case study explaining how to use PPC to generate revenue from a subscription site alongside an advertising model.

Q & A

Downloads Available: