- IAB UK Home
- /
- Internet marketing events
- /
- Social media debate - 7th Dece
Ozometer by Play
The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.IAB and WOM UK debate: Should social media be paid for?
The modern, bright and flexible event space at the IAB is now available for hire. Ideally located in Covent Garden, we can cater for a variety of events for up to 200 people and offer competitive rates (discounted rates apply for members).
Hire fact sheet (5502k)
Hire requirements (115k)
IAB Jobs
When
- Monday 7th December 5.00pm - 7.00pm with drinks after
Where
- IAB offices, 14 Macklin Street, London, WC2B 5NF
Email
- elle@iabuk.net
Phone:
- 0207 050 6969
Social media is not a marketing tool; it’s a public platform for conversation. So how does paid and sponsored advertising fit into the space - if at all?
Is there a place for incorporating paid-for advertising and distribution? Does sponsored conversation have any real value for brands? Or does the true value of social media for marketers lie in independent peer-to-peer word of mouth and advocacy, inspired by passion not cash? Where do we draw the boundaries with incentivisation and transparency? Should we incorporate all of the above?
Our expert panellists looked at where social media fits into earned, owned and bought media, and where it should lie in the marketing planning mix.
Featuring:
Chair - Tony Effik, chief strategy officer, Publicis Modem
And our panelists:
Molly Flatt, word of mouth evangelists, 1000 heads and president, WOM UK
Kate Box, head of social media - sales, Microsoft Advertising UK.
Ciarán Norris, head of social media, Mindshare
Steve Filler, Commercial director, Unruly Media
Downloads Available:
- Presentation - Social media should be paid for
- Adobe PDF File (803k)
- Presentation - Social media shouldn't be paid for
- Adobe PDF File (1203k)
