Within an interactive and informal environment, this workshop explored all the ‘wonders’ of web 2.0, and how these can be utilised to build your brand and engage your consumers in a powerful dialogue. Based on their learnings from the case studies and best practice guidelines presented, delegates were then asked to complete a web 2.0 ‘challenge’.

Downloads Available: Presentation from the Web 2.0 Workshop, Powerpoint Doc (11138k)

In the last Creative Showcase seminar of 2007, we presented the winners from September to December.

This event provided an essential insight into the development of mobile marketing in the UK. Including the latest case studies, research into consumer behaviour and trends, as well as best practice guidelines, Engage for Mobile was an essential conference for advertisers looking to embrace mobile as a marketing medium

Downloads Available: Guy Phillipsons Introduction to the Engage for Mobile Conference, Adobe PDF File (7546k) | Presentation from Jim Cook Editor MobiAD News, Adobe PDF File (4144k) | Presentation from Mark Slade 4th Screen Advertising, Adobe PDF File (1430k) | Presentation from Bill MacLachlan Yahoo!, Adobe PDF File (5068k) | Presentation from Richard M Marshall Rapid Media, Adobe PDF File (1052k) | Presentation from Owen Hanks Rhythm New Media, Adobe PDF File (3301k) | Presentation from Patrick Parodi GM EMEA Amobee, Adobe PDF File (2824k)

The IAB winter of debates is online killing the pleasure of shopping?

IAB Engage 2007 we took your understanding of online to the next level, and illustrated how every brand in the room can use online effectively within their own communications strategies. Engage 2007 was the IAB's annual full day conference.

Downloads Available: Guy Phillipson IAB introduces the conference, Adobe PDF File (7546k) | Presentation from Anthony Mayfield Head of Content and Media Spannerworks, Adobe PDF File (3065k) | Presentation from Randy Falco Chairman and CEO AOL, Adobe PDF File (2103k) | Presentation from Jess Greenwood Contagious Magazine, Adobe PDF File (805k) | Presentation from Richard Eyre Chairman of the IAB, Adobe PDF File (4740k) | Presentation from Eric Clemanceau Vice President of Advertising Joost, Adobe PDF File (4898k) | Presentation from Matthew Kirk Director of portals Orange, Adobe PDF File (243k) | Presentation from Roisin Donnelly Corporate Marketing Director Procter and Gamble UK and Ireland, Adobe PDF File (1342k)

This seminar presented the results of our biannual online adspend study, conducted in collaboration with PwC, for the first half of 2007.

Engage for Edinburgh was the IAB's first conference outside of London.

Downloads Available: Presentations from IAB LBi BSkyB and bigmouthmedia, Powerpoint Doc (10038k) | Presentations from Media Com and Dog Digital, Powerpoint Doc (12378k) | Presentations from MDAS and Vividas, Powerpoint Doc (7001k)

The travel industry has consistently been one of the highest spenders in online advertising, but are marketers in the sector really making the most of the medium in terms of its creative potential? This seminar explored the shape of the travel landscape today, and how online has affected the way we buy, research and market holidays.

Downloads Available: Presentations from Kevin May from Travolution Magazine Karianne Timraz from Commission Junction Annali Ratteri from Big Mouth Media and Henry Elliss from Tamar, Powerpoint Doc (9676k)

Not literally of course… What does the future hold for digital agencies? Even with the existence of a significant skills shortage the talent within the online industry is second to none, and with digital agencies increasingly taking on above-the-line work, is it time for us to show the traditional world how it’s done?

This workshop provided an introduction to search and affiliate marketing complete with case studies.

Downloads Available: Presentation from Matt Mills Equimedia, File (1867k) Presentation from David Hall Equimedia, Powerpoint Doc (3226k) Presentation from Henry Elliss Tamar, Powerpoint Doc (2145k) Presentation from Lee Griffin Tradedoubler, Powerpoint Doc (1981k)

The wonderful world of web 2.0 and UGC has taken us into a whole new era of internet usage and communication and has no doubt caused great excitement in the industry over the past couple of years. But has the traditional model of advertising really been turned on its head?

IAB’s third half-day conference of 2007, Engage for Branding, saw the exclusive unveiling of the results from the IAB/Carat Digital first FMCG Brand Engagement Study; where extensive cross media research in the haircare market helped prove the efficacy of online.


Downloads Available: Presentation by Chris Clarke from Digitas, Powerpoint Doc (9554k) | by Craig Morgan from Tribal DDB, Powerpoint Doc (9262k) | Presentation by Antony Mayfield from Spannerworks, Powerpoint Doc (4781k) | Presentation by Martin Bailie from Glue London, Powerpoint Doc (3194k) | Presentations from Stephanie Hughes NSPCC Stefanie Schmidt Avenue A Razorfish and Sylvia Beniam Zed Media, Powerpoint Doc (4681k) | Presentations by Judith Plastow and Alec McCrindle from Yahoo!, Powerpoint Doc (5166k) | Presentations by Katy Howell from Immediate Future PR and Ruth Speakerman from Sony Europe, Powerpoint Doc (3437k)

This seminar featured key insights from the IAB’s recent report on the in-game advertising market in the UK, and provided an exclusive look at the results from exciting new recent research conducted by the IAB and gaming community Gamespot.

Downloads Available: Presentation from Ben Butler IAB and Jean Paul Edwards OMD, Powerpoint Doc (2908k)

This seminar gave an insight into the opinions and attitudes of media planners at all levels and the inner workings of media agencies. The results of a new study were exclusively revealed, which the IAB participated in as part of a syndicated effort, representing online.

This seminar provided an overview of some of the leading work in the market, and as we move into an era increasingly dominated by content-driven advertising we explored the growth of tenancies as an effective arm of the marketers' communications strategies.

With experts from the industry this event provided a thorough introduction to the subject, share key case studies and illustrated how you can use online communities to spread your marketing message, monitor online commentary on a brand and distribute press materials online for the best results.

Downloads Available: Presentation from the seminar, Adobe PDF File (2427k)

The day consisted of a mixture of high profile keynotes, discussion groups with peers and pre-scheduled meetings between clients and agencies/suppliers.

This seminar will profile the winners from January - April 2007

IAB Engage for Retail provided the essential facts and figures from IMRG on the latest trends and factors influencing purchases online as well as offline.

Downloads Available: An Introduction from Guy Phillipson and the presentations from the conference, Powerpoint Doc (11824k)

Find out first hand how easy and quick podcasting can be with a practical session which enables you to record a piece to camera and by the end of the session it will be downloaded onto an iPod ! Learn why a brand or organisation can benefit and its place in the communications landscape.

Research from the IAB in 2006, conducted in association with B2B magazine found that B2B marketers are still not making the most of the medium. This seminar provided a broad overview of the internet advertising market as it stands today and the issues faced with a keen insight into the future of online technologies.

Downloads Available: Presentations from Val-Pierre Genton from BrighTALK, Powerpoint Doc (7462k) | Presentation from the seminar, Powerpoint Doc (7462k)

Leaders in the market gave an essential insight into new technologies and outlined how tools like pre-roll video and interactive video streaming work.

Downloads Available: Presentation from David Michael Utarget, Powerpoint Doc (4460k) | Presentation from Andrew Wilding Vividas, Powerpoint Doc (185k) | Presentation from Henry Clifford-Jones and Lee Brignall Cash from Vibrant Media, Powerpoint Doc (9193k) | Presentation from Stuart Hampson EnPocket, Powerpoint Doc (4896k)

Having driven your consumer to your corporate website with a successful online advertising strategy, how easy does your website make it for them to make a purchase, access information or establish a meaningful relationship with your brand?

Downloads Available: Presentation from Kieron Matthews IAB, Powerpoint Doc (2298k) | Presentation by Neil McCarthy from Tamar, Powerpoint Doc (1130k) | Presentation by Nick Wiles from Foviance, Powerpoint Doc (3518k) | Presentation by Russell Brown from Good Technology, Powerpoint Doc (4623k)

This seminar outlined the essential rules to planning and integrating the successful online strand of any marketing campaign in 2007. Delegates gained a better understanding of the critical processes involved in planning an online campaign. Whilst being provided with example case studies discussing how advertisers can use online to successfully target and deliver to a core audience, planning effectively based their knowledge of consumer behaviour.

Downloads Available: Presentation from General Manager of Jicims Peter Bowman, Powerpoint Doc (6108k) | Presentation from Charmaine Oakley from Zed Media, Powerpoint Doc (1780k) | Karenza Rayment from Agency.com presents a BA case study, Powerpoint Doc (930k)

Crispin Porter - Being the most coveted digital agency in the world, this was an unmissable event.

The full results from the IAB/PwC Online Adspend Study 2006.

Choose online, choose display, choose search, choose rich media, choose a f*!!ing big file size (IAB/IPA guidelines permitting), choose viral, choose UGC, choose email, choose ipTV, choose sponsorship, choose in-game advertising, choose video, choose behavioural targeting, choose integrated campaigns with the internet at its heart, choose engage for entertainment…

Working together in small groups, delegates were provided with a step by step guide to the best ways of reaching consumers through search and affiliate marketing, complete with powerful case studies and finished with an informal 'challenge' to help put the theory into practice.

Downloads Available: Presentation by Nick Jones from I Spy, Powerpoint Doc (1283k) | Presentation by David Hall from Digital Window, Powerpoint Doc (3942k) | Presentation by Mark Kuhillow from R.O Eye, Adobe PDF File (566k)

Podcasting is undoubtedly the 'new' concept on the block in broadcast and yet it is something that has been available for many years. This session looked at what a podcast is, what has triggered its meteoric rise in popularity and how this format can be applied by PR and marketing to enhance coverage opportunities and brand awareness.

Downloads Available: Markettiers 4DC Pocasting Presentation, Powerpoint Doc (7120k)

The original Brand New World Research, conducted in 2004 by AOL and the Henley Centre has been an invaluable resource enabling us to better understand the influence of the internet on brand perception and purchase decisions.

The debate provided an opportunity to learn about the latest media channel trends, while challenging your own perceptions and ideas about what is truly effective email marketing.

Downloads Available: Presentation by Ed Weatherall from Concep, File (1316k) | Presentation by Rob Walk from NovaRising, Powerpoint Doc (6260k) | Presentation by Chris Combemale from Emailvision, Powerpoint Doc (6115k) | Presentation by Deborah Womack from Sony Europe, Powerpoint Doc (5846k)

We know that 29.8 million people are now online in the UK (that’s 63% of the total population) but what are they doing? Over 73% of UK internet users have been online for at least 3 years, so consumers are now more web savvy than ever.

Downloads Available: Presentation from Trevor Vagg, Powerpoint Doc (1259k) | Presentation from Jeremy Swinfen Green, Powerpoint Doc (7355k)

On 25 January 2007 we held our annual Grand Prix event, where we announced the Best Creative Campaign of 2006, judged from the 12 winners January - December. You can visit the official Creative Showcase site for further details.

Behavioural targeting allows advertisers to increase the relevancy and effectiveness of online campaigns by reaching consumers based on their actual online behaviour and their natural position within the buying cycle.

Downloads Available: Behavioural Targeting Introduction, Powerpoint Doc (1755k) | Behavioural Targeting Overview, Powerpoint Doc (1578k) | Behavioural Targeting Brochure, Adobe PDF File (563k)

This seminar will profiled the winners from September – November 2006, each campaign was presented from conception through to execution and results. You can visit the official Creative Showcase site for further details.

The internet has revolutionised the car-buying process. Consumers are able to find information, access opinion, compare prices and even book a test drive online, often online visiting the car showroom to make their final purchase.

Downloads Available: Kieron Matthews from the IAB introduced and chaired the event, Adobe PDF File (609k) | Jonathan Williams and Jason Biffin from Trader Media Group began by discussing how the automotive industry has embraced online, Powerpoint Doc (7107k) | Kevin Bauer from Yahoo! explored the consumer in control - online empowering the car buyer today and tomorrow, Powerpoint Doc (10019k) | Kevin Bauer from Yahoo! explored the consumer in control - online empowering the car buyer today and tomorrow, Powerpoint Doc (10019k) | Greg Lee from Modem Media and Paul Fitzpatrick from Vauxhall presented a VXR case study which illustrated how you can interact with your consumer to create compelling content online, Powerpoint Doc (3480k) | Guy Phillipson from the IAB and James Galpin from Carat Insight presented the results from the IAB Brand Engagement Study, Powerpoint Doc (1235k) |Gavin Stirrat from Advertising.com showed us how you can increase your ROI threefold through the use of behavioural targeting, Powerpoint Doc (2554k) | Marc Giusti from Goodtechnology and Chris Hawken from Audi UK explored how to integrate digital channels within an automotive ad campaign, Powerpoint Doc (1289k) | Jez Dutton and Gavin Gordon-Rogers from Agency Republic showed us how you enable consumers to 'feel' the car online with a Mercedes case study, Powerpoint Doc (2017k)

The 2006 line up looked amazing with key speeches from James Murdoch, Terry Semel (chairman and chief executive officer of Yahoo! Inc) , John Hegarty (Chairman and Creative Director Worldwide of BBH) and Neil Jones, (Managing Director of Carat). Read more about IAB Engage 2006.

Sectors such as travel and finance continue to invest heavily in internet advertising, as two of the highest spending industry categories. But as an industry, how do we move away from the perception that online is purely a direct-reponse medium?

Downloads Available: Presentation from Kieron Matthews IAB, Adobe PDF File (609k) | Presentation Alison Fennah European Interactive Advertising Association, Powerpoint Doc (3252k) | Presentation from Dean Donaldson Eyeblaster, Powerpoint Doc (3855k) | Mark Sanderson and Carla Fox presented their award winning brand-building campaign for Virgin Money, Powerpoint Doc (528k)

From the proliferation of podcasts to the growth in tenancies and significance of email marketing in maintaining customer loyalty, it’s essential that advertisers engage their audiences with interactive content and a consistent tone of voice.

Downloads Available: Becky Power from Modem Media presented a case study for Nicquitin, Powerpoint Doc (5794k) | Tom Evans from Mook presented a podcast case study for Peroni Beer, Powerpoint Doc (583k)

In 2005, online became a £1.4 billion medium and grew its market share to 7.8% of all advertising expenditure. This seminar presented the results of our biannual online adspend study, conducted in collaboration with PwC, for the first half of 2006.

From the Artic Monkeys to Snakes on a Plane, the internet has been at the very core of a number of marketing campaigns throughout the entertainment sector, hitting the headlines in a big way.

Downloads Available: Presentation from Ben Butler IAB, File (769k) | Presentation from Ben Butler IAB, File (769k)

The second of these events covered all the hottest issues for an evening of lively discussion

The first of these events were aimed primarily at digital agencies and advertisers, and we covered all the hottest issues for an evening of lively discussion:

Online creative is at its most effective (and persuasive) when experienced and engaged with. Back by popular demand, this interactive workshop will enable delegates to fully appreciate the most powerful rich media campaigns we’ve encountered over recent years.

Brand marketers are now increasing their online spend and broadening the range of products and fmcg brands promoted online. With 80% of internet-using British homes connected to broadband, the internet now offers a significant opportunity for marketers to build brands.

Downloads Available: Understanding how your customers are engaging with brands online Grant Millar from Vizeum, Powerpoint Doc (4460k) | Helping Dulux reposition their brand and drive sales through online Ivy Wong from Agency.com, Powerpoint Doc (15698k) | Creating involvement and brand preference in the FMCG sector Neil Gledhill from Colmans and Rob Forshaw from Grand Union, Powerpoint Doc (11351k) | Building brand loyalty by targeting online communities Michael Dwyer from Pigsback, Powerpoint Doc (10674k) | Exploiting search to grow your brands Dean Harvey from Spannerworks, Powerpoint Doc (1154k) | Proving the impact of online on brand successDan Kent-Smith from Dynamic Logic, Powerpoint Doc (1677k) | Creating brand impact: Understanding the creative potential of internet advertising Blake Chandlee Yahoo!, Powerpoint Doc (4054k)

Last year it seemed like everyone was talking about blogs, but how much of an impact have they actually had on the marketing community?

Downloads Available: Head of Digital at Media Contacts presents best practice in the blogosphere, Powerpoint Doc (2869k)

Search advertising has proved itself to be an effective direct response medium, but used intelligently it can also help advertisers build their brands online.

Downloads Available: Introduction from Mike Rogers, Powerpoint Doc (277k) | Presentation from Warren Cowen from Greenlight, Powerpoint Doc (2803k) | Presentation from Oliver Bishop Steak Media, Powerpoint Doc (1038k)| David St. John Tradewell Spannerworks on How search can build brands with a Kiddicare.com case study, Powerpoint Doc (1289k)

The recruitment sector remains one of the biggest areas in terms of internet adspend. Increasingly we’re seeing a move away from conventional press advertising due to the convenience of the internet for posting, searching and applying for jobs.

Internet shoppers now spend almost as much online as they do in stores. A phenomenal £5 billion (£208 average spend per person) was spent on online products in the UK in the 10 week lead-up to Christmas 2005, compared to £3.33billion in the same period in 2004.

Downloads Available: The long and winding road to the cash register Michele Madansky Yahoo!, Adobe PDF File (478k) | Understanding the growing impact of online advertising and ecommerce on the UK retail sector James Roper IMRG, Adobe PDF File (991k) | Driving online sales through multi channel marketing Robin Auld Dominos Pizza and Dan Clays Quantum Media, Powerpoint Doc (3741k) | Being there for your customer and deveoping the art of search marketing in the retail sector Jason Russell lookfantastic.com and Bill LacLauchlan Yahoo! Search Marketing, Adobe PDF File (565k) | Creating and affirming your online presence innovative display and branding Steve Wing Guardian Unlimited, Powerpoint Doc (6035k) | Integrating online as a fundamental component of your business growth strategy Laurent Ezekiel Wheel and David Kohn Blacks Leisure Group, Powerpoint Doc (12722k)

In association with MSN, the IAB Creative Showcase awards are a monthly contest championing the very best in online creative.

It’s no coincidence that recent years have seen both a growing significance and an increased recognition of peer-to-peer online communities. These vast collectives can affect every aspect of consumer life, including entertainment, communication, ethical awareness and brand perception.

ipTV is one of the biggest and most talked about developments of recent years, but do we all know exactly what it is and what it means for the online industry? Furthermore, what are the implications that ipTV will have for the marketing community and the shape of the media landscape?

Downloads Available: All your ipTV questions answered, Word Document (432k) | Kieron Matthews - What is ipTV?, Powerpoint Doc (948k) | Tony Hart Packetvision ipTV - opportunities for innovation, Powerpoint Doc (1617k) | Clare Wells Mizu advertising pay-per-view and subscription models, Word Document (193k)

The IAB online adspend study, carried out in collaboration with PricewaterhouseCoopers is the industry benchmark for the measurement of online advertising expenditure. This seminar presented the full results for the whole of 2005, as online looked set to become a £1 billion medium.

This event was designed for b2b marketers with big and not-so-big budgets – the beauty of online marketing is its accessibility.

Downloads Available: IAB CEO Guy Phillipson talks through the results of the online survey with B2B Magazine readership, Powerpoint Doc (1046k) |Downloads Available: Best practice email marketing from Concep, Powerpoint Doc (4035k) |Downloads Available: Collette Mullings presents a case study on integrating email marketing into a business, File (2680k) |Downloads Available: Richard Beevers presents a case study on relaunching a successful b2b internet site and intranet, Powerpoint Doc (1136k) |Downloads Available: An introduction to b2b search marketing from Bill MacLachlan from Yahoo! Search Marketing, Powerpoint Doc (4804k) | Modem Media and Mats Renee of Ericsson present a succesful integrated b2b marketing campaign, Powerpoint Doc (6999k) |

Online advertising is about engaging with your audience through permission rather than intrusion. In-game advertising is an exciting example of how marketers can achieve this, and this seminar will examine how brands can target specific groups within a welcome environment.

Downloads Available: Michael Tweed introduction to in-game advertising, Adobe PDF File (36k) | Tom Hosking all you need to know about in-game advertising, Adobe PDF File (2408k)

Do you brands want women online? If so, you shouldn't have missed the latest IAB research into the relationships women have with the internet.

2005 was a milestone year for online advertising, with the rise of broadband take-up fuelling powerful online creative like never before.

In the last seminar of the year, we present the Creative Showcase winners from September - November 2005, including MTV Fanzine and Navy Recruitment by Glue London.

The past few years have seen search companies grow from strength to strength with the continual development of new technologies to make online advertising easier and more effective. This seminar looked back at the history of search, along with recent innovation such as local search and the adoption of display advertising. It also provided greater insight into search behaviour, and how marketers should use this to their advantage.

Downloads Available: Search05 Optimize, Adobe PDF File (856k) | Downloads Available: Search05 Overture, Adobe PDF File (163k)

This seminar provided a broad overview of the internet advertising market as it stands today, the issues faced and a keen insight into the future of online technologies. We also provided delegates with powerful case studies from leading brands and agencies in the B2B marketplace.

Downloads Available: Corgi, Powerpoint Doc (6758k) | Reading Room, Powerpoint Doc (1807k) |
Moonfish, Powerpoint Doc (1559k)

This seminar illustrated the ways in which FMCG marketers can harness online in order to engage with the consumer, achieve dwell time and utilise interactivity in order to develop a relationship with their audience.

Downloads Available: Wheel, Adobe PDF File (4460k) | Wheel, Adobe PDF File (4460k) | GrandUnion, Powerpoint Doc (3506k) | Camelot, Powerpoint Doc (1850k)

This seminar outlined the essential rules to planning and integrating the successful online strand of any marketing campaign, from start to finish. Delegates gained a better understanding of the critical processes involved in planning an online campaign, whilst being provided with example case studies.

Downloads Available: GuyPhillipson, Powerpoint Doc (480k) | Panlogic, Powerpoint Doc (1360k) | Agency.com, Adobe PDF File (2985k)

Focusing on the key issues and latest trends in online advertising, this one day conference brings together senior professionals from the advertising, marketing and media industries.

Downloads Available: Guy Phillipson, Powerpoint Doc (5073k) |Ian Pearson Futurologist, Powerpoint Doc (3525k) | Jamie Galloway COI, Powerpoint Doc (4430k) | Norm Johnston Modem Media, Powerpoint Doc (3272k)

Internet advertising expenditure for the first half of 2005 reached £490.8 million according to the most recent results of the IAB/PwC online adspend study. Online revenues increased by 62.3% on a like-for-like basis when compared to the same period in 2004.

Celebrating cutting-edge creativity and innovation within the online advertising sector, the IAB Creative Showcase Awards in association with MSN are recognised across the industry for attracting the best creative work from the UK’s leading digital agencies.

With 28 million people now with access to the Internet in the UK, online word of mouth has never been more powerful...

Downloads Available: Justin Hunt from Itsblogs, Word Document (183k) | Mark Rogers from Market Sentinel, Powerpoint Doc (299k) | Mark Iermonger from Unit9, File (2080k)

This seminar outlined the simple site improvements that can significantly improve your conversion rate and explores the analytic tools you can utilise to monitor the customer journey through your site and identify and resolve the pains in the process.

Downloads Available: Marty Carroll from the Usability Company, Powerpoint Doc (8776k) Marty Carroll from the Usability Company, Powerpoint Doc (8776k) | Matthew Todd from Logan Todd, Powerpoint Doc (3406k)

Yahoo! introduces us to the i-generation: the opinion leaders and early adopters of today. This is a digitally driven generation that has grown up online and plugged into personal digital technology; the internet playing a pivotal role in all aspects of the lives from personal relationships to their professional lives.

Downloads Available: Yahoo! i-generation, Powerpoint Doc (4841k)

FACT: every Christmas sees an increase in the amount of time and money that Christmas shoppers spend online.

Downloads Available: Guy Phillipson, Powerpoint Doc (729k) |Andrew McLelland IMRG, Powerpoint Doc (947k) | Rhidian Taylor Vodafone, Powerpoint Doc (5034k) |Glen Drury Kelkoo, Powerpoint Doc (4682k) | Ewan Sturgeon Wheel, Powerpoint Doc (8660k) | Richard Firminger Overture, Powerpoint Doc (1784k) | Keith Jordan, Powerpoint Doc (860k)

The Creative Showcase is the UK’s monthly award for the best online creative. Past winners of award talk us through their winning entries from brief to execution to measurable results –explaining how they harnessed consumer insight and creative formats to produce award winning and successful campaigns for clients. The event included presentations of the certificates to previous winners.

Downloads Available: COI organ donor, Powerpoint Doc (1950k) | Dare Axe Feather, Powerpoint Doc (1508k) | Franki and Jonny Nixon, Powerpoint Doc (3899k)

Email marketing has developed to become a valuable part of the marketing mix as an effective tool for both customer acquisition and retention.

Downloads Available: Anthony Green Concep, Powerpoint Doc (2016k) |Barbara Newman Yell, Powerpoint Doc (439k)

Andrew Bradford (Senior Manager, strategy analysis, interactive marketing, AOL) presented new findings from AOL and The Henley Centre about how the internet is changing consumer attitudes to brands.

This seminar offered an insight into the latest thinking in how online should be used in partnership with other media channels to strengthen media schedules for brand campaigns.

Downloads Available: Dan Hagen Media Contacts, Powerpoint Doc (3064k) | Chris Clarke Wheel, Powerpoint Doc (3481k) | Dynamic Logic, Powerpoint Doc (1296k)

The IAB, Leeds Chamber of Commerce and Leeds Media are pleased to announce the latest IAB Regional Forum, to provide the latest information on internet usage and online marketing to businesses in the West Yorkshire region.

Online Audiences: Your Essential Update
Latest Findings from BMRB's Internet Monitor and TGI.Net

Finance is the biggest spending category in online advertising, regularly accounting for a quarter of all spend both on graphical and search formats. this seminar is a chance to learn about how innovative financial marketers are using the web both for branding and customer acquisition.

Downloads Available: Paul Brock Confused.com, Powerpoint Doc (1825k) |Richard Barber Find.co.uk, Powerpoint Doc (625k)

Fast moving consumer goods were once confined to television advertising, built with the web now a mass market medium, and the exploding daytime audiences providing an alternative promotional channel to radio, how are FMCG companies making the most of online?

Downloads Available: Julie Forey MSN, Powerpoint Doc (1726k) |Handbag.com, Adobe PDF File (2260k) | Wheel Hula Hoops case study, Adobe PDF File (5106k)

Consumer travel purchases have been rocked by the internet. About 10% of all purchases are now being made online and the trend is more than doubling every year. Online has become both a key channel to market and a key marketing channel. Against that background we will hear from leading marketers about how the web has worked for their travel strategies.

Downloads Available: IAB travel seminar, Adobe PDF File (1030k) | Overture travel seminar, Powerpoint Doc (296k)

The online advertising industry faces yet another crossroads in its short but eventful life. With advertising share at around 4% in Europe, recent evidence shows that the medium now accounts for over 10% of the average person's media consumption.

Downloads Available: David Day, Powerpoint Doc (214k) |Deborah Perrot, Powerpoint Doc (2602k) | Julian Jacob, Powerpoint Doc (1563k) |Richard Collins, Powerpoint Doc (123k) | Richard Foan, Powerpoint Doc (219k) | Suzanne Morey Denham, Powerpoint Doc (1163k)

The IAB Creative Showcase is the UK’s monthly award for the best online campaign. It is judged by 12 interactive creative directors and has more than 80 agencies from across Europe registered.

Downloads Available: Ask Jeeves Profero, Powerpoint Doc (1334k) | United Airlines Lean Mean Fighting Machine, Powerpoint Doc (1259k) | Guardian Jobs relaunch Tribal DDB, Powerpoint Doc (374k) |

In this lecture from the IAB, marketing veteran Julian Saunders drawed from his book ‘The communications challenge’ to explain how the journeys customers now take and translate this into a plan of action for marketers.

Youth audiences have led the charge into new media and now see digital as their first choice channel. Email, chat, text, messengers, websites and downloads are all part of their daily routine. But what about marketers trying to reach this increasingly media-savvy group.

Downloads Available: Reaching Youth Audiences post-event article, File (NANk)

Sponsorship is a powerful form of online marketing and has created some of the most innovative online messaging to date. This IAB seminar provided an overview of some of the leading sponsorship work in the market and a look at where the industry has come from and where is it going.

Downloads Available: Ford Galaxy, Powerpoint Doc (10924k) |Lexus, Powerpoint Doc (970k) |

This range of case studies explores how cross media optimisation answer key questions marketers need to understand before they can invest further online.

Downloads Available: XMOS post-event article, File (NANk)

Business West and the IAB are pleased to announce a jointly organised event to bring the latest information on internet usage and online marketing to businesses based in the South West region. At the Bristol Online Marketing Forum, in one compact afternoon,delegates will have the opportunity to hear the latest research on business and consumer online audiences, find out how the growth in online shopping could provide opportunities for business development strategies and learn more about how to make online media work to grow your business.

Organised in association with The Edinburgh Chamber of Commerce, this afternoon event will provide a complete guide to online marketing for marketers, SMEs and both traditional or online advertising agencies. Attend the event to hear more about who is doing what online, what is possible creatively, how to plan campaigns and how to ensure your business benefits from an effective search marketing strategy.

45 million searches a day make hunting out products and services the UK's most popular activity on the web. This means that your customers can come to you - as long as you've make it easy for them to find you.

THE ONLINE CALL TO ACTION...When people are ready to buy something these days, they go online. That means you don't have to spend your budget on millions of mailers and you could cut your acquisition costs by two thirds - if your online direct response advertising strategy is right. Attend this morning Forum programme to learn from expert speakers, case studies and information you can actually use. This event is marketing-led - it's not for geeks, it's for you.