In these testing times, there’s one thing we can certainly rely on – that online and the finance industry have formed a bond that would now be impossible to break.
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In such a fast-paced, ever-evolving world, online is subject to extensive debate - changing behaviour, trends, bandwagons and the constant emergence of new advertising formats have been both a help and a hindrance to its development. One thing’s for sure, the web has come from nowhere in 10 years to challenge TV as the biggest marketing medium in the UK.
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This seminar will present the results of our biannual online adspend study, conducted in collaboration with PwC, for the first half of 2008.
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Mobile marketing and advertising is coming of age as an effective advertising channel, while not quite “the year of mobile,” the foundations have been laid for marketers to move past the purely experimental and onto executing highly effective and rewarding mobile campaigns.
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After years of male dominance, the UK Internet population now has a slight majority of females, 50.5% and it looks set to continue. Female media consumption has changed, with women embracing online and using it for everything from social networking to shopping to paying household bills.
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