- IAB UK Home
- /
- News and comment
- /
- Jan-March
- /
- Exclusive IAB podcasts
Start Thinking Soldier by Publicis Modem and Skive
Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.Three exclusive IAB podcasts
Related Articles
Other articles by...Other articles about...
Browse By Subject
Industry experts discuss mobile advertising, social media and the future of internet marketing in three exclusive podcasts.
Monday, 4 February 2008
At our third annual conference IAB Engage 2007 we took advantage of the sheer volume of industry experts under one roof and asked Markettiers 4 DC to put together three IAB podcasts on important internet marketing themes.
In the first podcast we ask leading online figures –including AOL’s Randy Falco, Bo Hellberg of Ogilvy Interactive and Channel 4’s, Errol Baran where they see the industry going in the next few years. Taking in subjects ranging from the death of the pop-up, the need for engaging and entertaining advertiser content and how the IAB’s diverse membership puts it in a unique position to facilitate the future of advertising, it’s an extremely interesting and thought-provoking listen.
Listen to The future of Internet marketing
The second podcast investigates the impact of Social Media on internet advertising and discusses how we can move beyond the clichéd web 2.0 marketing campaign. Yahoo’s, Philip Macauley, Josh Spear of Undercurrent and Jay Stevens of MySpace outline how advertisers are adapting their marketing strategies to reach the millions of people on social networking sites everyday.
Listen to Moving Beyond Web 2.0
With mobile advertising set to be grow dramatically in 2008 this IAB podcast explores how advertisers can best integrate mobile into their communication plans. Matthew Kirk of Orange, IAB chairman Richard Eyre and Jana Eisenstein, from Screentonic provide examples of how marketers can translate their strategies onto the mobile handset? The podcast also touches on the ‘should nots’ of mobile marketing.
Listen to Mobile marketing in the UK
Monday, 4 February 2008
At our third annual conference IAB Engage 2007 we took advantage of the sheer volume of industry experts under one roof and asked Markettiers 4 DC to put together three IAB podcasts on important internet marketing themes.
The future of internet marketing
In the first podcast we ask leading online figures –including AOL’s Randy Falco, Bo Hellberg of Ogilvy Interactive and Channel 4’s, Errol Baran where they see the industry going in the next few years. Taking in subjects ranging from the death of the pop-up, the need for engaging and entertaining advertiser content and how the IAB’s diverse membership puts it in a unique position to facilitate the future of advertising, it’s an extremely interesting and thought-provoking listen.
Listen to The future of Internet marketing
Moving beyond Web 2.0 – Social Media
The second podcast investigates the impact of Social Media on internet advertising and discusses how we can move beyond the clichéd web 2.0 marketing campaign. Yahoo’s, Philip Macauley, Josh Spear of Undercurrent and Jay Stevens of MySpace outline how advertisers are adapting their marketing strategies to reach the millions of people on social networking sites everyday.
Listen to Moving Beyond Web 2.0
Mobile marketing in the UK
With mobile advertising set to be grow dramatically in 2008 this IAB podcast explores how advertisers can best integrate mobile into their communication plans. Matthew Kirk of Orange, IAB chairman Richard Eyre and Jana Eisenstein, from Screentonic provide examples of how marketers can translate their strategies onto the mobile handset? The podcast also touches on the ‘should nots’ of mobile marketing.
Listen to Mobile marketing in the UK
©2005 - 2009 Internet Advertising Bureau
Site designed by
Site designed by