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‘Foster’s new in-can bubble destroying widget’ by Play

Set inside Foster’s cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time.
For more on Play's award winning campaign.

Get involved with the IAB


 
Members of the IAB are able to draw on the exclusive membership benefits – all of which are detailed on the benefits page - as well as use the flexibility and enterprise within our organisation.

The members who get the most out of the IAB are the one’s who engage with us proactively. We always value feedback, and welcome your thoughts on how we can continue to offer a relevant, insightful service to our members, UK advertisers and the industry at large.

General benefits include access to over 40 free events including seminars, debates and workshops, all of which are directly influenced and contributed to by IAB members. These events can provide an excellent platform for your business whilst enjoying the added networking opportunities, too. Our half and full day conferences are undoubtedly the online advertising events of the year. As always, IAB members have the opportunity to speak at – as well as sponsor - these events and help educate the industry.

As an IAB member you also get free access to our research, internet marketing publications and bespoke presentations for you and your clients. You can also take part in our industry councils, dedicated to a range of inline disciplines and committed to education and the establishment of best practice. Furthermore we’re always keen to work on joint initiatives and events – just get in touch for more details.
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