This event provided an essential insight into the development of mobile marketing in the UK. Including the latest case studies, research into consumer behaviour and trends, as well as best practice guidelines, Engage for Mobile was an essential conference for advertisers looking to embrace mobile as a marketing medium







08.30 Registration

09.00 Chairman’s welcome
Guy Phillipson, Chief Executive, IAB

09.10 Introduction to the UK mobile marketing industry
Jim Cook, Any Screen Productions

09.30 Exposure – mobile media consumption study exclusive to Orange
Laura Chaibi, Media Research Manager, Orange

10.00 Display advertising and the power of the mobile channel
Mark Slade, Managing Director, 4th Screen Advertising

10.20 Search on the move. Building mobile search into your marketing plan
Bill MacLauchlan, Search Account Director, Yahoo!

Questions

11.00 Break

11.20 Mobile Technology: a world of possibilities
Richard M Marshall, Chief Technical Officer, Rapid Media

11.40 Mobile Video: Making brands work in the mobile space
Owen Hanks, Media Sales Director, Rhythm New Media

12.00 Ad-funding of Mobile Entertainment Services (AFME): Bringing together the advertising and mobile world.
Patrick Parodi, Chief Marketing Officer & GM EMEA Amobee, Chairman of the
Mobile Entertainment Forum

12.20 Panel discussion: exploring barriers to growth in the mobile market and what the future holds
Matthew Hook, Strategy Director, Vizium
Matthew White, Digital Strategy Director, OMD
Jonathan Bass, Managing Director, Incentivated

Questions

13.15 Lunch



Engage for Mobile is sponsored by

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