- IAB UK Home
- /
- Research & case studies
- /
- Research
- /
- Advertising effectiveness
Monopoly City Streets by Tribal DDB
Tribal DDB created the biggest online game of Monopoly ever, using Google Maps to take the game into the real world. More on Tribal DDB's award winning campaign.Advertising Effectiveness
The internet’s powerful branding potential makes it an ideal complementary medium. Research can provide important insights into how the internet can work, in isolation and with other media, to influence consumers.
Brand Engagement Study 2008 - Retail
This presentation offers some of the more detailed findings from the IAB Retail Brand Engagement Study.
Note: Available to members only
- Brand Engagement Study 2007 - Soft Drinks
This presentation offers some of the more detailed findings from the IAB Soft Drink Brand Engagement Study.
Note: Available to members only
- Guide to the IAB Brand Engagement Study
This download gives a helpful explanation of the methodology behind the IAB Brand Engagement Study, the valuable findings and what they mean for brand advertisers.
- Brand Engagement Study 2007 - Haircare
This presentation offers some of the more detailed findings from the IAB Haircare Brand Engagement Study.
Note: Available to members only
- IAB Brand Engagement Study 2006 - Small Car
This presentation offers some of the more detailed findings from the Small Car IAB Brand Engagement Study.
Note: Available to members only
- The Hitwise UK Media Impact Report
Joint research from i-level, Yahoo! Search Marketing and Hitwise
- Getting the Media Mix Right
This research seeks to answer the question "What is the optimal mix of advertising across different media, in terms of frequency, reach and budget allocation, for a given campaign to achieve its marketing goals?"
Note: Available to members only
- MSN: Online Advertising Effectiveness Study
Findings from the first ever cross media optimisation study in the UK.
Note: Available to members only
- MSN: Advertising Accountability Study
This ground breaking research from MSN helps gain insight into the value of online advertising as part of the overall media mix, and especially the impact on branding and offline sales.
Note: Available to members only
- DoubleClick: Email Open Rate Trends
The latest trends in email open rates.
- e-ceptivity:The study of attitudinal targeting
Explore how attitude effects receptivity to online advertising
Note: Available to members only
