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  1. Research & case studies
    1. Research
      1. Advertising effectiveness
        1. *Brand engagement study
        2. *Brand engagement study
        3. Engagement study guide
        4. *Brand engagement study
        5. *Brand engagement study
        6. Media impact report
        7. *Getting the media mix right
        8. *MSN: advertising effectiveness
        9. *MSN: advertising accountability
        10. Email open rate trends
        11. *Attitudinal targeting
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    2. Case studies
Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Advertising Effectiveness


 
The internet’s powerful branding potential makes it an ideal complementary medium. Research can provide important insights into how the internet can work, in isolation and with other media, to influence consumers.
  • Guide to the IAB Brand Engagement Study
    • This download gives a helpful explanation of the methodology behind the IAB Brand Engagement Study, the valuable findings and what they mean for brand advertisers.
  • *Getting the Media Mix Right
    • This research seeks to answer the question "What is the optimal mix of advertising across different media, in terms of frequency, reach and budget allocation, for a given campaign to achieve its marketing goals?"
    Note: Available to members only
  • *MSN: Advertising Accountability Study
    • This ground breaking research from MSN helps gain insight into the value of online advertising as part of the overall media mix, and especially the impact on branding and offline sales.
    Note: Available to members only
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