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  1. Research & case studies
    1. Research
      1. Advertising effectiveness
        1. *Brand engagement study
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        4. *Brand engagement study
        5. *Brand engagement study
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        7. *Getting the media mix right
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        10. Email open rate trends
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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

DoubleClick: Email Open Rate Trends


 
This insightful whitepaper from DoubleClick highlights the latest trends in email open rates across North America and EMEA and seeks to identify the underlying reasons for the change.
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