The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.
The Hitwise UK Media Impact Report
This joint research from i-level, Yahoo! Search Marketing annd Hitwise sets out to illustrate the impact that offline spend has on online behaviour in three case studies - The AA, Sky and The Orange Shop.