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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

The Hitwise UK Media Impact Report


 
This joint research from i-level, Yahoo! Search Marketing annd Hitwise sets out to illustrate the impact that offline spend has on online behaviour in three case studies - The AA, Sky and The Orange Shop.


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