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  1. Research & case studies
    1. Research
      1. Advertising effectiveness
      2. Broadband
      3. Business to business
      4. Ecommerce
      5. European research
      6. In-game advertising
      7. Media agencies
      8. Mobile research
      9. Online adspend
        1. *IAB adspend study 2008
        2. IAB onlinefactsheet 2008
        3. *Market share calculator
        4. *IAB adspend study H12008
        5. IAB adspend factsheet - H1 2008
        6. *IAB adspend study 2007
        7. IAB adspend factsheet - H2 2007
        8. *IAB/ PwC adspend study H1 2007
        9. IAB adspend factsheet - H1 2007
        10. *IAB adspend study 2006
        11. IAB adspend factsheet 2006
        12. *IAB adspend study H1 2006
        13. IAB adspend factsheet H1 2006
        14. IAB adspend study 2005
        15. IAB adspend factsheet 2005
        16. *AdEx Europe
        17. Search in Q4 2008
      10. Online audiences
      11. Online & other media
      12. Online video
      13. Social media
      14. Standards & guidelines
    2. Case studies
Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Online Adspend


 
The IAB online adspend study carried out in partnership with PwC provides an important barometer of the health of the UK online advertising industry. Internet marketing has flourished in recent years becoming a multi-million pound industry. The online adspend research below provides a complete breakdown of where advertisers’ money is going.
  • *IAB online market share calculator
    • The IAB Online Market Share Calculator is a useful tool for assessing your own company's share of the online advertising market.
    Note: Available to members only
  • IAB Online Adspend Study - full year 2005
    • These are the IAB’s online advertising spend figures showing details for 2005. The topline figures were fantastic news; they show the industry is building on the strong growth of 2004.
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