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  7. Online adspend
  1. Research & case studies
    1. Research
      1. Online adspend
        1. *Adspend study H1 2009
        2. IAB adspend factsheet - H1 2009
        3. *Market share calculator
        4. *IAB adspend study 2008
        5. IAB onlinefactsheet 2008
        6. *IAB adspend study H12008
        7. IAB adspend factsheet - H1 2008
        8. *IAB adspend study 2007
        9. IAB adspend factsheet - H2 2007
        10. *IAB/ PwC adspend study H1 2007
        11. IAB adspend factsheet - H1 2007
        12. *IAB adspend study 2006
        13. IAB adspend factsheet 2006
        14. *IAB adspend study H1 2006
        15. IAB adspend factsheet H1 2006
        16. IAB adspend study 2005
        17. IAB adspend factsheet 2005
        18. *AdEx Europe
        19. Search in Q4 2008
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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Online Adspend


 
The IAB online adspend study carried out in partnership with PwC provides an important barometer of the health of the UK online advertising industry. Internet marketing has flourished in recent years becoming a multi-million pound industry. The online adspend research below provides a complete breakdown of where advertisers’ money is going.
  • *IAB online market share calculator
    • The IAB Online Market Share Calculator is a useful tool for assessing your own company's share of the online advertising market.
    Note: Available to members only
  • IAB Online Adspend Study - full year 2005
    • These are the IAB’s online advertising spend figures showing details for 2005. The topline figures were fantastic news; they show the industry is building on the strong growth of 2004.
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