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Print this pagePrint this pageWednesday, 9 July 2008
  1. IAB UK Home
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  3. Research & case studies
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  7. Online adspend
  1. Research & case studies
    1. Research
      1. Advertising effectiveness
      2. Broadband
      3. Business to Business
      4. Ecommerce
      5. European Research
      6. In-game Advertising
      7. Media Agencies
      8. Mobile Research
      9. Online adspend
        1. *IAB adspend study 2007
        2. IAB adspend factsheet - H2 2007
        3. *IAB/ PwC adspend study H1 2007
        4. IAB adspend factsheet - H1 2007
        5. *Market share calculator
        6. *IAB adspend study 2006
        7. IAB adspend factsheet 2006
        8. *IAB adspend study H1 2006
        9. IAB adspend factsheet H1 2006
        10. IAB adspend study 2005
        11. IAB adspend factsheet 2005
      10. Online audiences
      11. Online & Other Media
      12. Online Video
      13. Social media
      14. Standards & Guidelines
    2. Case studies
A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.

'Truth About Smart'
by Agency Republic

A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.
For more on Agency Republic's award winning campaign.

Online Adspend


 
The IAB online adspend study carried out in partnership with PwC provides an important barometer of the health of the UK online advertising industry. Internet marketing has flourished in recent years becoming a multi-million pound industry. The online adspend research below provides a complete breakdown of where advertisers’ money is going.
  • *IAB Online Market Share Calculator
    • The IAB Online Market Share Calculator is a useful tool for assessing your own company's share of the online advertising market.
    Note: Available to members only
  • IAB Online Adspend Study - Full Year 2005
    • These are the IAB’s online advertising spend figures showing details for 2005. The topline figures were fantastic news; they show the industry is building on the strong growth of 2004.
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