The IAB online adspend study carried out in partnership with PwC provides an important barometer of the health of the UK online advertising industry. Internet marketing has flourished in recent years becoming a multi-million pound industry. The online adspend research below provides a complete breakdown of where advertisers’ money is going.
IAB online market share calculator The IAB Online Market Share Calculator is a useful tool for assessing your own company's share of the online advertising market.
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- IAB Online Adspend Study - full year 2005
These are the IAB’s online advertising spend figures showing details for 2005. The topline figures were fantastic news; they show the industry is building on the strong growth of 2004.