Online Adspend

The IAB online adspend study carried out in partnership with PwC provides an important barometer of the health of the UK online advertising industry. Internet marketing has flourished in recent years becoming a multi-million pound industry. The online adspend research below provides a complete breakdown of where advertisers’ money is going.

---

• IAB Online Adspend Study - Full Year 2009
These are the IAB’s online advertising spend figures showing details for 2009.
Note: Available to members only

---

• IAB Online Adspend Factsheet - Full Year 2009
A topline summary of the findings for 2009

---

• IAB online market share calculator
The IAB Online Market Share Calculator is a useful tool for assessing your own company's share of the online advertising market.
Note: Available to members only

---

• IAB Online Adspend Study - H1 2009
These are the IAB’s online advertising spend figures showing details for H1 2009.
Note: Available to members only

---

• IAB Online Adspend Factsheet - H1 2009
A topline summary of the findings for H1 2009

---

• IAB Online Adspend Study - full year 2008
These are the IAB’s online advertising spend figures showing details for 2008.
Note: Available to members only

---

• IAB Online Adspend factsheet - 2008
A topline summary of the findings for 2008

---

• IAB Online Adspend Study - H1 2008
These are the IAB’s online advertising spend figures showing details for H1 2008.
Note: Available to members only

---

• IAB Online Adspend factsheet - H1 2008
A topline summary of the findings for H1 2008

---

• IAB online adspend study - full year 2007
These are the IAB’s online advertising spend figures showing details for 2007.
Note: Available to members only

---

• IAB Online Adspend factsheet - H2 2007
A topline summary of the findings for H2 2007

---

• IAB Online Adspend Study - H1 2007
These are the IAB's online advertising spend figures showing details for H1 2007
Note: Available to members only

---

• IAB Online Adspend factsheet - H1 2007
A topline summary of the findings for H1 2007

---

• IAB Online Adspend Study - full year 2006
These are the IAB’s online advertising spend figures showing details for 2006.
Note: Available to members only

---

• IAB Online Adspend factsheet - full year 2006
A topline summary of the findings for full year 2006

---

• IAB Online Adspend Study - first half 2006
These are the IAB’s online advertising spend figures showing details for january to June 2006.
Note: Available to members only

---

• IAB Online Adspend factsheet - first half 2006
A topline summary of the findings for the first half of 2006

---

• IAB Online Adspend Study - full year 2005
These are the IAB’s online advertising spend figures showing details for 2005. The topline figures were fantastic news; they show the industry is building on the strong growth of 2004.

---

• IAB Online Adspend factsheet - full year 2005
Here is a topline summary of the findings from the IAB Online Adspend Study for the full year 2005.

---

• European online adspend
IAB Europe annual ad spend report AdEx 2007
Note: Available to members only

---

• Search ad spend Q4 2008
A report on search ad spend in the UK in Q4 2008 by Efficient Frontier

---