Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.
IAB Online Adspend factsheet - full year 2006
Here is a topline summary of the findings from the IAB Online Adspend Study for the full year 2006.
A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.