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Print this pagePrint this pageWednesday, 9 July 2008
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  9. IAB adspend factsheet H1 2006
  1. Research & case studies
    1. Research
      1. Advertising effectiveness
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      9. Online adspend
        1. *IAB adspend study 2007
        2. IAB adspend factsheet - H2 2007
        3. *IAB/ PwC adspend study H1 2007
        4. IAB adspend factsheet - H1 2007
        5. *Market share calculator
        6. *IAB adspend study 2006
        7. IAB adspend factsheet 2006
        8. *IAB adspend study H1 2006
        9. IAB adspend factsheet H1 2006
        10. IAB adspend study 2005
        11. IAB adspend factsheet 2005
      10. Online audiences
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      14. Standards & Guidelines
    2. Case studies
A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.

'Truth About Smart'
by Agency Republic

A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.
For more on Agency Republic's award winning campaign.

IAB Online Adspend Factsheet - First half 2006


 
Here is a topline summary of the findings from the IAB Online Adspend Study for the first half of 2006.

A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.
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