Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.
IAB Online Adspend Factsheet - H1 2007
Here is a topline summary of the findings from the IAB Online Adspend Study for H1 2007.
A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.