The first ever Balloon Race Across the Internet. Players sign up for Balloons that then float across sites that have been submitted by their owners. The Balloon that travels the furthest wins. For more on Poke's award winning campaign.
IAB Online Adspend Factsheet - H2 2007
Here is a topline summary of the findings from the IAB Online Adspend Study for H2 2007.
A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.