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Print this pagePrint this pageThursday, 21 August 2008
  1. IAB UK Home
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  9. IAB adspend factsheet - H2 200
  1. Research & case studies
    1. Research
      1. Advertising effectiveness
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      9. Online adspend
        1. *IAB adspend study 2007
        2. IAB adspend factsheet - H2 2007
        3. *IAB/ PwC adspend study H1 2007
        4. IAB adspend factsheet - H1 2007
        5. *Market share calculator
        6. *IAB adspend study 2006
        7. IAB adspend factsheet 2006
        8. *IAB adspend study H1 2006
        9. IAB adspend factsheet H1 2006
        10. IAB adspend study 2005
        11. IAB adspend factsheet 2005
      10. Online audiences
      11. Online & Other Media
      12. Online Video
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      14. Standards & Guidelines
    2. Case studies
*

‘Balloonacy - The Orange Balloon Race’ by Poke

The first ever Balloon Race Across the Internet. Players sign up for Balloons
that then float across sites that have been submitted by their owners. The Balloon that travels the furthest wins.
For more on Poke's award winning campaign.

IAB Online Adspend Factsheet - H2 2007


 
Here is a topline summary of the findings from the IAB Online Adspend Study for H2 2007.

A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.

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