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  1. IAB UK Home
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  7. Online adspend
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  9. IAB adspend study 2005
  1. Research & case studies
    1. Research
      1. Online adspend
        1. *Adspend study 2009
        2. IAB adspend factsheet - 2009
        3. *Market share calculator
        4. *Adspend study H1 2009
        5. IAB adspend factsheet - H1 2009
        6. *IAB adspend study 2008
        7. IAB onlinefactsheet 2008
        8. *IAB adspend study H12008
        9. IAB adspend factsheet - H1 2008
        10. *IAB adspend study 2007
        11. IAB adspend factsheet - H2 2007
        12. *IAB/ PwC adspend study H1 2007
        13. IAB adspend factsheet - H1 2007
        14. *IAB adspend study 2006
        15. IAB adspend factsheet 2006
        16. *IAB adspend study H1 2006
        17. IAB adspend factsheet H1 2006
        18. IAB adspend study 2005
        19. IAB adspend factsheet 2005
        20. *AdEx Europe
        21. Search in Q4 2008
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The Great Niggle Nobble was a fun, social and immersive digital push which recognised the frustrations of thousands of home broadband users. More on the award winning Great Niggle Nobble campaign.

IAB Online Adspend Study - full year 2005


 
These are the IAB’s online advertising spend figures showing details for 2005. The topline figures were fantastic news; they show the industry is building on the strong growth of 2004.

This tracking study, dating back to 1997, represents the official industry figures and acts as the barometer for the health of the market.

  • Online adspend during 2005 reached £1
  • 366.4m - £736m for the second half of the year.
  • Spending on internet advertising grew by 65.6% when compared with 2004.
  • Online’s share has grown to 7.8% for the full year, 8.4% for the last six months.

  • Downloads Available

  • IAB Online Adspend Study - Full Year 2005 (1618k)
    These are the IAB’s online advertising spend figures showing details for 2005. The topline figures were fantastic news; they show the industry is building on the strong growth of 2004.
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