- IAB UK Home
- /
- Research & case studies
- /
- Research
- /
- Online audiences
Ozometer by Play
The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.Online Audiences
Who is online? Where are they online? And what are they doing online? Get to know the behaviour of the online audience.
The online audience - November 2009
This presentation brings together some of the latest research into the the online audience.
Note: Available to members only
- Receptivity to online advertising
These are survey results from research carried out by the IAB and Lightspeed Research on the receptivity to online advertising.
Note: Available to members only
- Attention Grabbing Online Advertising
These are survey results from research carried out by the IAB and Lightspeed Research on attention grabbing online advertising.
Note: Available to members only
- We know women online - Hearst Digital and IAB
This research, carried out by Hearst Digital in conjunction with The IAB, provides in-depth insight into understanding women online
Note: Available to members only
- Online facts & figures
A summary of all the key facts and figures about the online marketplace
- The luxury online Consumer
This study from the IAB and Wallpaper* explores the luxury consumers' use of the internet in researching for luxury goods.
Note: Available to members only
- Brand new world
An insight into the ways that consumers' behaviours and brand attitudes are being shaped by the internet.
Note: Available to members only
- The role of the internet in women's lives
This study from handbag and iVillage offers insight into the online habits of women and the implications for advertising.
Note: Available to members only
- How mums use the internet
Research looking at the importance of the internet to new mums.
Note: Available to members only
