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  1. Research & case studies
    1. Research
      1. Advertising effectiveness
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      6. In-game advertising
      7. Media agencies
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      9. Online adspend
      10. Online audiences
        1. *The online audience
        2. *Receptivity to online advertising
        3. *Attention Grabbing Online Advertising
        4. *We know women online
        5. Online facts & figures
        6. *Luxury Consumers
        7. *Brand new world
        8. *Women online
        9. *Mums online
      11. Online & other media
      12. Online video
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    2. Case studies
Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Online Audiences


 
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Explore More*
Who is online? Where are they online? And what are they doing online? Get to know the behaviour of the online audience.
  • *Receptivity to online advertising
    • These are survey results from research carried out by the IAB and Lightspeed Research on the receptivity to online advertising.
    Note: Available to members only
  • *Attention Grabbing Online Advertising
    • These are survey results from research carried out by the IAB and Lightspeed Research on attention grabbing online advertising.
    Note: Available to members only
  • *The luxury online Consumer
    • This study from the IAB and Wallpaper* explores the luxury consumers' use of the internet in researching for luxury goods.
    Note: Available to members only
  • *Brand new world
    • An insight into the ways that consumers' behaviours and brand attitudes are being shaped by the internet.
    Note: Available to members only
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