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‘Foster’s new in-can bubble destroying widget’ by Play
Set inside Foster’s cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time.For more on Play's award winning campaign.
Online Audiences
Who is online? Where are they online? And what are they doing online? Get to know the behaviour of the online audience.
- Online Facts & Figures
A summary of all the key facts and figures about the online marketplace
The Online Audience - October 2007
This presentation brings together some of the latest research into the the online audience.
Note: Available to members only
- Brand New World
An insight into the ways that consumers' behaviours and brand attitudes are being shaped by the internet.
Note: Available to members only
- The Role of the Internet in Women's Lives
This study from handbag and iVillage offers insight into the online habits of women and the implications for advertising.
Note: Available to members only
- How Mums Use The Internet
Research looking at the importance of the internet to new mums.
Note: Available to members only
- The Luxury online Consumer
This study from the IAB and Wallpaper* explores the luxury consumers' use of the internet in researching for luxury goods.
Note: Available to members only
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