Who is online? Where are they online? And what are they doing online? Get to know the behaviour of the online audience.
The online audience - May 2010 This presentation brings together some of the latest research into the the online audience.
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Receptivity to online advertising These are survey results from research carried out by the IAB and Lightspeed Research on the receptivity to online advertising.
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Attention Grabbing Online Advertising These are survey results from research carried out by the IAB and Lightspeed Research on attention grabbing online advertising.
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The luxury online Consumer This study from the IAB and Wallpaper* explores the luxury consumers' use of the internet in researching for luxury goods.
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Brand new world An insight into the ways that consumers' behaviours and brand attitudes are being shaped by the internet.
Note: Available to members only