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  1. Research & case studies
    1. Research
      1. Advertising effectiveness
      2. Broadband
      3. Business to Business
        1. The Role of B2B Websites
        2. *B2B Marketing & The Internet
      4. Ecommerce
      5. European Research
      6. In-game Advertising
      7. Media Agencies
      8. Mobile Research
      9. Online adspend
      10. Online audiences
      11. Online & Other Media
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    2. Case studies
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Business to Business


 
Much of the interest in online is focused on its potential to reach consumers. However, businesses also form a hugely lucrative audience that can be effectively marketed to through online. The research in this section can help you learn more.
  • AOP Study: The Role of B2B Websites - 2005
    • This insightful study from the UK Association of Online Publishers explores how strategic planning agencies view B2B websites and what barriers might exist to their inclusion on media schedules. It also examines the relationship business decision makers have with B2B sites and the role they play in the decision making process.
  • *B2B Marketing & The Internet
    • This study explores the extent to which B2B marketers make use of internet marketing and their opinions of the medium itself.
    Note: Available to members only
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