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Ozometer by Play
The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.Business to business
Much of the interest in online is focused on its potential to reach consumers. However, businesses also form a hugely lucrative audience that can be effectively marketed to through online. The research in this section can help you learn more.
B2B Snapshot Research 2009
This research was carried out to gain greater insight into how digital is currently being used in B2B marketing campaigns and also what the general level of understanding and knowledge is around digital marketing techniques.
Note: Available to members only
- AOP study: the role of B2B websites - 2005
This insightful study from the UK Association of Online Publishers explores how strategic planning agencies view B2B websites and what barriers might exist to their inclusion on media schedules. It also examines the relationship business decision makers have with B2B sites and the role they play in the decision making process.
- B2B marketing & the internet
This study explores the extent to which B2B marketers make use of internet marketing and their opinions of the medium itself.
Note: Available to members only
