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  1. Research & case studies
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      1. Advertising effectiveness
      2. Broadband
        1. *Online Video Advertising
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Broadband


 
The phenomenal proliferation of broadband in the last 12 months, brought about by cheaper subscription packages and faster connection speeds has opened up limitless opportunities for internet users and for the advertisers trying to reach them.
  • *Online Video Advertising
    • This presentation examines the opportunity offered to brand advertisers by broadband and video advertising.
    Note: Available to members only
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