European research

IAB Europe research showing significant differences in the way Europeans use the web with Eastern Europeans embracing online and social networking.

The current economic downturn has begun to impact advertising markets. All markets are likely to be affected by a downturn. This article examines the prospects for advertising in three very different markets, the UK, Germany and Poland.

Collated by IAB Europe and PwC, this presentation summarises the size of the online advertising industry in 2008 across the key European markets.

Collated by IAB Europe and PwC, this presentation summarises the size of the online advertising industry in 2007 across the key European markets.

Here are some online audience numbers and profiles from key European markets, brought to you by IAB Europe and Nielsen NetRatings.

Collated by IAB Europe, this presentation summarises the size of the online advertising industry across the key European markets.

This presentation from IAB Europe takes a look at the rate of broadband adoption across key European markets. It also examines the effect of broadband on online behaviour.

This research from IAB Europe and Nielsen NetRatings looks at the key online shopping trends across Europe, which markets are pulling away from the others and how attitudes to ecommerce change from country to country.