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  7. European research
  1. Research & case studies
    1. Research
      1. European research
        1. *Marketers & Consumers Digital & Connected
        2. *Online advertising through the downturn
        3. *IAB Europe AdEx 2008 Report
        4. *IAB Europe AdEx 2007 Report
        5. *European online audiences
        6. *European online adspend
        7. *European broadband boom
        8. *European online shopping
*

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European research


 
Online is a medium without boundaries. This section gives insight into what is happening across Europe and the UK’s place within it.


  • *Online advertising through the downturn
  • The current economic downturn has begun to impact advertising markets. All markets are likely to be affected by a downturn. This article examines the prospects for advertising in three very different markets, the UK, Germany and Poland.
    Note: Available to members only

  • *IAB Europe AdEx 2008 Report
  • Collated by IAB Europe and PwC, this presentation summarises the size of the online advertising industry in 2008 across the key European markets.
    Note: Available to members only

  • *IAB Europe AdEx 2007 Report
  • Collated by IAB Europe and PwC, this presentation summarises the size of the online advertising industry in 2007 across the key European markets.
    Note: Available to members only

  • *European online audiences
  • Here are some online audience numbers and profiles from key European markets, brought to you by IAB Europe and Nielsen NetRatings.
    Note: Available to members only


  • *The European broadband boom
  • This presentation from IAB Europe takes a look at the rate of broadband adoption across key European markets. It also examines the effect of broadband on online behaviour.
    Note: Available to members only

  • *European online shopping - NNR 2005
  • This research from IAB Europe and Nielsen NetRatings looks at the key online shopping trends across Europe, which markets are pulling away from the others and how attitudes to ecommerce change from country to country.
    Note: Available to members only

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