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European Research

Creative Showcase

'Fill the Indigo' by AIS London

AIS created the ultimate viral music competition using both mobile and digital platforms. Rules were simple if you could fill the Indigo 02 you could win it!
For more on AIS London's award winning campaign.

European Research

Online is a medium without boundaries. This section gives insight into what is happening across Europe and the UK’s place within it.

European Online Audiences

Here are some online audience numbers and profiles from key European markets, brought to you by IAB Europe and Nielsen NetRatings.

Note: Available to members only

Multi-market European Online Adspend Figures

Collated by IAB Europe, this presentation summarises the size of the online advertising industry across the key European markets.

Note: Available to members only

The European Broadband Boom

This presentation from IAB Europe takes a look at the rate of broadband adoption across key European markets. It also examines the effect of broadband on online behaviour.

Note: Available to members only

European Online Shopping - NNR 2005

This research from IAB Europe and Nielsen NetRatings looks at the key online shopping trends across Europe, which markets are pulling away from the others and how attitudes to ecommerce change from country to country.

Note: Available to members only

Online advertising through the downturn

The current economic downturn has begun to impact advertising markets. All markets are likely to be affected by a downturn. This article examines the prospects for advertising in three very different markets, the UK, Germany and Poland.

Note: Available to members only

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