Online is a medium without boundaries. This section gives insight into what is happening across Europe and the UK’s place within it.
European Online Audiences Here are some online audience numbers and profiles from key European markets, brought to you by IAB Europe and Nielsen NetRatings.
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The European Broadband Boom This presentation from IAB Europe takes a look at the rate of broadband adoption across key European markets. It also examines the effect of broadband on online behaviour.
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European Online Shopping - NNR 2005 This research from IAB Europe and Nielsen NetRatings looks at the key online shopping trends across Europe, which markets are pulling away from the others and how attitudes to ecommerce change from country to country.
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Online advertising through the downturn The current economic downturn has begun to impact advertising markets. All markets are likely to be affected by a downturn. This article examines the prospects for advertising in three very different markets, the UK, Germany and Poland.
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