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          1. *IpTV: The Emerging UK Market
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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.

Internet Protocol TV


 
The IpTV market in the UK is set to grow sharply in the coming years. Learn about the technology, the effect on consumer behaviour and the opportunities for advertisers.
  • *IpTV: The Emerging UK Market
    • This report forms an introduction to the ipTV market in the UK, explaining the service offerings available, the impact on consumer behaviour and the marketing opportunities for advertisers. The ipTV report is free to IAB members. However, non-members can purchase hard copies at a cost of £85+VAT. Please email info@iabuk.net to request your copy.
    Note: Available to members only
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