Online & other media

The ability of the internet to serve an array of content on demand and engage an audience has placed it at the heart of the media landscape and is having a far reaching effect on other media. It is important for advertisers to understand how consumers are integrating online with their consumption of traditional media.

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• TV & Online: Better Together.
The TV and internet trade associations, Thinkbox and the IAB have collaborated on a joint study, entitled 'Better together' to reveal the effectiveness of TV and online advertising when used in conjunction.
Note: Available to members only

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• Online & radio: a media conjunction study
The combination of radio and online has become a strong pairing, both for consumers, and for the advertisers trying to reach them.

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• Online & radio: a media conjunction study - full findings
To help build further insight into the area of internet and radio consumption, the IAB and RAB have jointly funded new research into how the two media combine.
Note: Available to members only

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