1. Internet
    marketing
  2. Research &
    case studies
  3. News &
    comment
  4. Events
  5. Mobile
  6. Training
    & careers
  7. IAB Member
    community
  8. Creative
    showcase
  9. Join us
  10. About &
    contact
Bookmark and Share IAB RSS FeedRSS Feed
  1. IAB UK Home
  2. /
  3. Research & cas
  4. /
  5. Research
  6. /
  7. Online & other media
  1. Research & case studies
    1. Research
      1. Online & other media
        1. *TV & online
        2. IAB & RAB Study
        3. *IAB & RAB full findings
*

The Ozometer by Play

Play was assigned by FOSTER’S to help celebrate the brand’s infectiously Australian, ‘No Worries’ attitude. More on Play's award winning campaign.

Online & other media


 
The ability of the internet to serve an array of content on demand and engage an audience has placed it at the heart of the media landscape and is having a far reaching effect on other media. It is important for advertisers to understand how consumers are integrating online with their consumption of traditional media.
  • *TV & Online: Better Together.
  • The TV and internet trade associations, Thinkbox and the IAB have collaborated on a joint study, entitled 'Better together' to reveal the effectiveness of TV and online advertising when used in conjunction.
    Note: Available to members only



©2005 - 2010 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
IAB advertising partnerAdvantage Media
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Privacy
Site byRed Snapper