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Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Standards & guidelines


 
Industry standards play an important role in easing the trading of online media and helping to grow the industry. Adopt these best practices so that your company is able to compete on a level playing field with the rest of the industry.

For further standards and best practice information, please visit the standards section of the IAB Europe website
  • IAB Online brand effectiveness research guidelines
    • The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by IAB members to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.
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