Standards & guidelines

Industry standards play an important role in easing the trading of online media and helping to grow the industry. Adopt these best practices so that your company is able to compete on a level playing field with the rest of the industry.

For further standards and best practice information, please visit the standards section of the IAB Europe website

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• IAB Online brand effectiveness research guidelines
The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by IAB members to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.

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