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Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

IAB Online brand effectiveness research guidelines


 
With mounting investment in the online medium, agencies and advertisers increasingly seek to demonstrate effective return on investment from their advertising expenditure. Growing awareness and more sophisticated approaches to planning and executing online advertising campaigns have meant the demand for advertising effectiveness research is becoming the norm.

The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by IAB members to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.

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  • Branding Research Guidelines (40k)
    The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by IAB members to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.
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