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      1. Standards & guidelines
        1. Branding research guidelines
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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

IAB Online brand effectiveness research guidelines


 
With mounting investment in the online medium, agencies and advertisers increasingly seek to demonstrate effective return on investment from their advertising expenditure. Growing awareness and more sophisticated approaches to planning and executing online advertising campaigns have meant the demand for advertising effectiveness research is becoming the norm.

The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by IAB members to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.

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  • Branding Research Guidelines (40k)
    The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by IAB members to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.
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