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Print this pagePrint this pageThursday, 21 August 2008
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        1. Branding Research Guidelines
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‘Balloonacy - The Orange Balloon Race’ by Poke

The first ever Balloon Race Across the Internet. Players sign up for Balloons
that then float across sites that have been submitted by their owners. The Balloon that travels the furthest wins.
For more on Poke's award winning campaign.

IAB Online Brand Effectiveness Research Guidelines


 
With mounting investment in the online medium, agencies and advertisers increasingly seek to demonstrate effective return on investment from their advertising expenditure. Growing awareness and more sophisticated approaches to planning and executing online advertising campaigns have meant the demand for advertising effectiveness research is becoming the norm.

The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by IAB members to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.

  • Downloads Available

  • Branding Research Guidelines (40k)
    The Online Brand Effectiveness Research Best Practice Guidelines have been drawn up by IAB members to ensure that research requested by media agencies and clients is mutually beneficial and is conducted as effectively as possible.
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