Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.
BBC Worldwide is the commercial arm of the BBC and manages a range of media businesses around the world including global channels, TV sales, content and production, magazines, home entertainment, children’s and digital media.