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'eco:Drive' by AKQA

Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.
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BGD Group Ltd

Contact details


Third Floor
89 Fleet Street
London
EC4Y 1DH

Telephone: 0207 060 1033
Email: info@bgd-group.co.uk
Website: http://www.bgd-group.co.uk
Contact Name: Danny Catapano

Latest Campaign 1


Our task was to develop a ‘Crossover’ microsite which allowed Nissan’s 200 + dealerships to market their new Qashqai, Qashqai +2 and Murano crossover vehicles.

Personalised for each dealership the micro-sites support national TV activity and feature Latest Offers, Video Content and a Virtual Tour where users can explore the cars in more detail.

Leads from the micro-sites are distributed directly to the dealership allowing for a speedy response.


Latest Campaign

Uploaded: 1 Sep 2008

Latest Campaign 2


We were asked us to plan, design and deliver a solution that would enable them to not only match, but surpass their competitors' web offerings whilst also increasing the leads it generated in order to ensure the maximum return for the investment.

We undertook a total redesign of the site to show all Proton models and surpass customer expectations.

Following the launch of the new corporate website, we have seen the following results:

• Winner of Best Website Design at the 2008 Creative East Awards
• Brochure downloads increase by 120%
• Brochure request increase by 267%
• Test drive request increase by 650%

Latest Campaign

Uploaded: 1 Sep 2008
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