The Ozometer by Play

Play was assigned by FOSTER’S to help celebrate the brand’s infectiously Australian, ‘No Worries’ attitude. More on Play's award winning campaign.

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Efficient Frontier

Efficient Frontier is a leading digital performance marketing company managing search and display optimisation for large-scale marketers around the globe.

Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to Search Engine Marketing.

Today, the company combines its core predictive modeling algorithms and bidding technology with comprehensive, value-added services to manage more than $750 million in annual spend globally.

The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces.

The company is headquartered in Sunnyvale, California, with offices in New York, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan and Australia.

Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures.

For more information: Subscribe to our blog at blog.efrontier.com
Follow us on twitter twitter.com/efrontier
Subscribe to our Quarterly Reports on Search efrontier.com

Contact details

130 Shaftesbury Avenue
London
W1D 5EU

Telephone: 020 7166 5220
Fax: 020 7117 4427
Email: sales-europe@efrontier.com
Website: http://www.efrontier.com
Contact Name: Merinda Peppard