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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.
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New Media Maze



Tell us about your company in 100 words

We’re New Media Maze. A full-service digital launch marketing specialist based in Hoxton Square, London. We were founded in 2000 as a one-stop-shop for clients, allowing them to draw on modular or fully integrated launch marketing services including Online PR & Promotions, Online Advertising Production, Online Media Planning & Buying, Viral Marketing, Web Design, Email Marketing, Mobile Marketing, Search Engine Marketing and Community Marketing (phew!). We’re proud to work with some of the world’s leading global entertainment companies such as Universal Pictures, 20th Century Fox, DreamWorks, EMAP, Activision and Electronic Arts. Recent account wins have included The Disney Channel, Entertainment Rights and BT.

Why are you proud of your company?

Our Ideas...

Our ideas are consistently outstanding in terms of creativity and effectiveness. We have a track record of delivering uniquely engaging campaigns for our clients, from the award winning Ring 2 scary phone call viral to the newly launched Arena website (the sexiest Blog you’ll ever lay eyes on).

Our idea generation process has evolved over the last six years to become an inclusive process involving our brainbox Strategists, hands on Account Managers and award winning Designers.
It’s not just the latent talent we have on tap, but the family atmosphere that goes hand in hand with a small agency mentality; the result is an atmosphere that nurtures lateral thinking and couples it with smart Marketing savvy. - Christian Perrins, head of strategy, New Media Maze
Our People...

New Media Maze houses a fantastic array of nationalities, personalities and specialties, from Cambridge Business graduates to fully fledged techno-geeks! Our unique ‘Amazing People’ initiative is a big part of our diversity, whereby everyone at New Media Maze is assigned an ‘Area of Expertise’ which they actively research and explore, feeding back their knowledge through their own Blogs or Wikis. It works amazingly well for us and encourages a knowledge-sharing ethos that our clients benefit from daily.

Where do you see internet advertising in ten years?

The convergence of media channels and formats will mean that both the terms ‘Online’ and ‘Advertising’ will be pretty much redundant. Something along the lines of ‘Branded Digital Content’ will find itself at the centre of client’s marketing plans, seamlessly linked with what we currently call ‘Above The Line’ in ways that involve and engage the consumer more than ever before.

Contact us if you …

Looking to launch a product in the most engaging possible way for your audience

New Media Maze believes the internet is our friend because?

It’s constantly changing and evolving through collaborative development, creating endless new opportunities for Marketers to innovate and engage with consumers. Did we mention that it’s hugely cost effective and transparent too?

And finally… give us some office gossip

Didn’t we just tell you that we’re one big family? Any intra-agency relations would therefore technically be incest and frankly we’re appalled at the mere notion. Goodbye!

Contact details


New Media Maze Ltd
2-4 Hoxton Square
London N1 6NU

Telephone: 020 7097 3600
Fax: 020 7097 3601
Website: http://www.newmediamaze.com
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