Opinium Research

Opinium Research LLP is a service orientated online market research agency and research consultancy, based in the City of London. We bring the ‘handmade’ feel of traditional research to the online marketplace.

At Opinium, we care about market research, we believe that the insight it provides can benefit our clients and we also want it to be a pleasant experience for our panel of respondents. We provide cutting edge panel research technology and combine it with old style service and attention to detail.

We want to prove that online can produce top quality market research – and still be fast and affordable.

Contact details

The Mezzanine
24a St John Street
London
EC1M 4AY

Telephone: 020 7566 3190
Fax: 020 7566 3199
Email: info@opinium.co.uk
Website: http://www.opinium.co.uk
Contact Name: Dan Foreman

Latest Campaign 1

Rather than simply doing conventional ‘one-click’ through internet banner advertising, we developed advertising themed around a variety of interests/ hobbies to capture the imagination of would be subscribers to our online panel. Adverts were themed around:

• Urban art (Banksy)
• Benefit fraud
• Conscription to national service
• International football
• The Olympics

On each advert, a question was posed, for example – ‘Assess yourself: Olympic fitty or Olympic fatty?’ Or – ‘You decide: should national service be compulsory?’ Once people clicked on these ads, they were taken to a ‘hook page’ where they could answer the question and get an instant breakdown of aggregate results. This was designed to engage the audience and provide them with a peek at what they could be getting out of the research we tend to conduct (which is more colourful than traditional industrial online research tends to be).

The hook page also shows a series of messages designed to generate interest in our panel/ sign-ups. Once the person clicks on the ‘Sign Up’ button, they are taken to a short, one page registration questionnaire which enables us to gather some essential details from them. Both the hook page and the registration page have been designed in the style of a pin-board, with informal messages – typical of those you would get from friends – scattered around the board.

So far the campaign has worked very well for us, both in attracting an audience that does not actively go out looking for online panels to join (an important asset for any online panel to have because to be truly representative of the UK population a panel cannot just be made up of people who look to join panels and/ or are members of multiple panels), and also being more cost effective for our purposes than any ordinary internet advertising we have come across to date.



Uploaded: 19 Sep 2008

Company type

Research Specialists, Brand Advertisers