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September’s winner was AKQA with Nike’s European Championship’s campaign.

'Nike Bootcamp by AKQA'

AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.
For more on AKQA's award winning campaign.

Television & Radio Websites


The internet has become a powerful new tool for TV. The interactive capabilities of online add another dimension to traditional programming, in the same way the addition of online advertising can provide added texture to your television campaigns. With the advent of broadband the audience targeting capabilities of the internet will see the streaming capabilities of the medium become more and more essential to these major IAB member TV companies.

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