Weapon7 Limited

Weapon 7 is an interactive ad agency. We specialise in engaging consumers in an on demand world. We do this by developing brand-building strategies and campaigns that work in today’s converged landscape

What ‘an on-demand world’ means for brands is that, unless you can offer something worth engaging with, you won’t be engaged with at all. This is where we come in - we provide brands with people’s attention.

We can do this because:

• We respect the fact that the idea comes first. Everybody says this, but that’s because it’s true. We have an absolute belief in creativity. And we’re very proud to have been nominated for a BAFTA and a D&AD pencil with 6 campaigns in the book.

• We blend traditional and digital thinking. Our senior management team combines the planning, strategy, account management skills of the traditional advertising world and the creativity, innovation and entrepreneurialism of the digital world. This fusion of skills is reflected throughout the agency, from in our client servicing to our technical approach.

• We have developed a model for how interactive advertising works. We use this as a framework to inform all campaign planning. We also aim to execute effectiveness research. It’s a really important part of what we do, especially in establishing the effect of our campaigns beyond audience reach. Twice we’ve been a finalist at the APG awards winning once, and an NMA Effectiveness finalist four years running, winning twice.

Contact details

120 Regent Street
London

W1B 5RY

Telephone: 020 7074 3529
Email: gareth.evans@weapon7.com
Website: http://www.weapon7.com
Contact Name: Gareth Evans