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'eco:Drive' by AKQA
Aimed at improving fuel efficiency and reducing CO2 emissions. Driving data is transferred from your Fiat to your computer, where you are then awarded a mark out of 100, according to how efficiently you have driven. For more on AKQA's award winning campaign.IAB on YouTube
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Experience the last five years of internet marketing through the wonder of the Star Wars credits.
Wednesday, 20 December 2006
It may very well receive daily downloads of hundreds of millions and yes, Google did pay a hefty $1.65million to get a hold of it, but YouTube's year was really made when the IABUK posted its first clip on the video networking site.
Our second annual conference, IAB Engage 2006 this year was held at the bfi London IMAX. We wanted to create something suitably cinematic to kick off the event, hence the video you see below. Charting the last five years of internet marketing in the time it takes to start a Star Wars film... Quite an achievement, I hope you will agree?
Wednesday, 20 December 2006
It may very well receive daily downloads of hundreds of millions and yes, Google did pay a hefty $1.65million to get a hold of it, but YouTube's year was really made when the IABUK posted its first clip on the video networking site.
Our second annual conference, IAB Engage 2006 this year was held at the bfi London IMAX. We wanted to create something suitably cinematic to kick off the event, hence the video you see below. Charting the last five years of internet marketing in the time it takes to start a Star Wars film... Quite an achievement, I hope you will agree?
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