The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.
IAB Online Adspend factsheet - 2008
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Here is a topline summary of the findings from the IAB Online Adspend Study for 2008.
A full presentation of the results, including industry breakdowns, is available for free to IAB members and study participants.