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  7. Mobile research
  1. Research & case studies
    1. Research
      1. Mobile research
        1. *Mobile Snapshot 2009
        2. *Mobile effectiveness
        3. *IAB mobile adspend study 2008
        4. *Exposure mobile research
        5. *Nationwide study
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Ozometer by Play

The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.

Mobile research


 
  • *IAB Mobile Market Snapshot Study 2009
    • The IAB in conjunction with Work Research conducted a mobile market snapshot study, surveying over 100 senior-level UK agency representatives.
    Note: Available to members only
  • *IAB Mobile Adspend Study 2008
    • These are the IAB’s first mobile internet advertising spend figures showing details for 2008.
    Note: Available to members only
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