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September’s winner was AKQA with Nike’s European Championship’s campaign.

'Nike Bootcamp by AKQA'

AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.
For more on AKQA's award winning campaign.

New IAB RSS feeds launched


Now you will have no excuse to miss what is going on at the IAB

Friday, 5 September 2008

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We have just launched our brand new IAB RSS feeds that are an update on our old crooked system, so we will be able to keep you even more up-to-date from now on.

An RSS (Really Simple Syndication) feed is a way of viewing our latest web updates without having to access our website which saves you trouble and time.

IAB feeds include:


Ensure you are the first to know when we have something new to talk to you about by subscribing today or by using the links above.

So what are you waiting for, add the feeds to browser and stay tuned for everything IAB related.
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