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September’s winner was AKQA with Nike’s European Championship’s campaign.

'Nike Bootcamp by AKQA'

AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.
For more on AKQA's award winning campaign.

Infrastructure and systems


 
Best Practice Workflow guidelines

Assets to deadline helps your campaign launch on time. Online assets are software that needs to be tested before they can run and can require extensive scheduling and ‘tagging’ which takes time to implement and more time to test. Only by approaching the workflow and scheduling of campaigns with these timescale in mind can agencies and media owners confidently plan timely launches.

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