Nike Grid by AKQA, W+K London and Mindshare

Nike turned London streets into a running game. Participants had 24 hours to run between phone boxes positioned in 40 postcodes across London. More on the award winning Nike Grid campaign.

In-game advertising

Since the incorporation of the internet and the increased 3-dimensional production values within games titles, in-game advertising has begun to identify itself as a viable companion to more traditional marketing campaigns.

In-game advertising

In-game Advertising Survey

This research, carried out by The IAB and GameSpot UK, explores how in-game advertising is perceived by its target market. Gamers are receptive to brand messages and that adverts do not spoil or interrupt enjoyment of playing games provided they are placed sensitively within the game environment.

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In-game advertising

The 'UK in-game advertising market' report is a comprehensive document that provides everything you need to know about advertising in the in-game environment.

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