Internet Advertising Bureau www.iabuk.net

  1. Internet Marketing
  2. Research and Case Studies
  3. News and Comment
  4. Events
  5. Mobile
  6. Traning and Careers
  7. Members Community
  8. Creative Showcase
  9. Join Us
  10. About and Contact
Bookmark and ShareIAB RSS FeedRSS Feed
  1. IAB UK Home
  2. /
  3. Internet marketing
  4. /
  5. Online guides
  6. /
  7. In-game advertising
  1. Internet marketing
    1. Online guides
      1. Affiliate marketing
      2. Automotive vertical
      3. Creating a campaign
      4. Ecommerce
      5. Email marketing
      6. Display advertising
      7. Downloadable applications
      8. Finance vertical online
      9. FMCG vertical
      10. In-game advertising
        1. Intoduction to in-game advertising
        2. In-game audience behaviour
        3. Formats
        4. Trading and monitoring
        5. Case studies
        6. Game players opinions of in-game advertising
        7. Recommendations for advertisers
      11. ipTV
      12. Movie marketing
      13. New to online
      14. Online lead generation
      15. Online strategy
      16. Retail vertical
      17. Search marketing
      18. Social media
      19. Sponsorship and Tenancies
      20. Travel vertical
      21. Online video marketing
      22. Viral marketing
      23. Website
      24. Young people
    2. Downloadable reports
    3. IAB talks B2B
    4. Online behavioural advertising
    5. Regulatory affairs
    6. Standards & guidelines
    7. Online presentations
    8. Videos and podcasts
    9. IAB bookshop
    10. Jargon Buster
    11. FAQs
Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

In-game advertising


Since the incorporation of the internet and the increased 3-dimensional production values within games titles, in-game advertising has begun to identify itself as a viable companion to more traditional marketing campaigns.

 
In-game advertising
 
 
 
In-game Advertising Survey
 
This research, carried out by The IAB and GameSpot UK, explores how in-game advertising is perceived by its target market. Gamers are receptive to brand messages and that adverts do not spoil or interrupt enjoyment of playing games provided they are placed sensitively within the game environment.
Explore More*
 
In-game advertising
 
The buzz on the UK in-game advertising market
The 'UK in-game advertising market' report is a comprehensive document that provides everything you need to know about advertising in the in-game environment.
Explore More*
©2005 - 2009 Internet Advertising Bureau , 14 Macklin Street, London, WC2B 5NF. T: 020 7886 8282
Site designed byRed Snapper
  1. Jargon Buster
  2. RSS Feeds
  3. Site map
  4. Privacy