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Print this pagePrint this pageWednesday, 9 July 2008
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A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.

'Truth About Smart'
by Agency Republic

A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.
For more on Agency Republic's award winning campaign.

In-game advertising


Since the incorporation of the internet and the increased 3-dimensional production values within games titles, in-game advertising has begun to identify itself as a viable companion to more traditional marketing campaigns.

 
In-game advertising
 
 
 
In-game Advertising Survey
 
This research, carried out by The IAB and GameSpot UK, explores how in-game advertising is perceived by its target market. Gamers are receptive to brand messages and that adverts do not spoil or interrupt enjoyment of playing games provided they are placed sensitively within the game environment.
Explore More*
 
In-game report
 
The buzz on the UK in-game advertising market
The 'UK in-game advertising market' report is a comprehensive document that provides everything you need to know about advertising in the in-game environment.
Explore More*
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