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September’s winner was AKQA with Nike’s European Championship’s campaign.

'Nike Bootcamp by AKQA'

AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.
For more on AKQA's award winning campaign.

The buzz on MMOGs and in-game advertising


Results for "Do you think advertising is a welcome element to the gaming environment?"
Yes it adds realism*4%
Yes if used creatively and is relevant*92%
No the real world should be separate from vitual environments*4%
   
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