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The Great Niggle Nobble was a fun, social and immersive digital push which recognised the frustrations of thousands of home broadband users. More on the award winning Great Niggle Nobble campaign.

Measurement seminar

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The modern, bright and flexible event space at the IAB is now available for hire. Ideally located in Covent Garden, we can cater for a variety of events for up to 200 people and offer competitive rates (discounted rates apply for members).

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When
Wednesday 25th August 9.30am - 11.00am
Where
IAB offices, 14 Macklin Street, London, WC2B 5NF
Email
elle@iabuk.net

Phone:
0207 050 6969

Our first dedicated measurement seminar this year, this event will delved into the world of online measurement.

We took a look UKOM - the UK Online Measurement Company - and discovered how this system allows advertisers and agencies to plan online campaigns that target specific audiences, using an industry-approved system just as they do with TV (BARB), radio (RAJAR) and print media (NRS). We will also looked at the IAB social media measurement framework - the first system put in place to help advertisers and agencies measure the success or failings of their social media campaigns, which until now has been an almost impossible task! Last, but by no means least, we examined mobile measurement and key research and case studies.

Programme:

9.30 Arrival and registration

9.40 Introduction
Katie Streten, Head of Digital Strategy, Imagination

9.45 UKOM session
Andrew Bradford, VP, Client Consulting, Media, Nielsen

10.05 IAB social media measurement framework put into practice
Katie Streten, Head of Digital Strategy,Imagination

10.30 Growing the Mobile Advertising Market: GSMA Mobile Media Metrics
Jeremy Copp, Vice President, Mobile Europe, comScore

10.50 Q & A

11.00 Finish

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