Retail forum

For most of the UK the internet is the first stop for researching, comparing prices and hopefully making that final purchase, with nearly half the adult population of the UK purchasing goods online during the last quarter of 2009 (British Population Survey).


However, we must remember that online can serve as an effective brand building tool for retailers, enhancing the overall shopping experience. With predictions that retail sales will return to growth in 2010, this IAB forum provided insights into current consumer behavior and show you how internet advertising can not only drive sales for all types of brands, but also establish relationships with your customers. Looking at case studies from a range of UK marketers, we provided delegates with new and innovative tools to do this, ranging from social media to display advertising and search to affiliate marketing.

Programme:

12:30 Arrival & Lunch

13:00 Introduction
Kieron Matthews, Marketing Director, IAB

13:10 The Customer Journey - Research by Yahoo
Nicola Ibberson, Retail Category Director, Yahoo

13:30 Advice and tips for affiliate marketing success and increased sales online
Gillian Makepeace, Affiliate Marketing Coordinator, Debenhams and Paul Brown, Key Account Manager, affilinet

13:50 Making mobile work for retail
Steve Ricketts, Head of Mobile Marketing and Payment Services, Orange

14:10 BREAK

14:30 Site Optimistation - ASDA and Fragrance Direct case studies
Nick Nottle, Client Services Director, Maxymiser

14:50 Making the most of social media for retailers
Tom Ollerton, Senior Marketing Manager , Skive

15:10 Seduction design - the art of persuasion
Marcus Mustafa, Head of User Experience, LBi

15:30 Q&A

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