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Ozometer by Play
The campaign was created to celebrate Foster's famous ‘No Worries’ attitude. In creating the campaign, Play searched for some of Britain’s most, and least, ‘No worries’ people, celebrities and places. More on Play's award winning campaign.Search for brands
IAB Jobs
The modern, bright and flexible event space at the IAB is now available for hire. Ideally located in Covent Garden, we can cater for a variety of events for up to 200 people and offer competitive rates (discounted rates apply for members).
Hire fact sheet (5502k)
Hire requirements (115k)
When
- Wednesday 17th March 12.30pm - 4.00pm
Where
- IAB offices, 14 Macklin Street, London, WC2B 5NF
Email
- elle@iabuk.net
Phone:
- 0207 050 6969
St Patricks day this year will mark the IAB’s annual Search forum and the launch of the IAB’s latest publication on Search & Social Media in association with Microsoft Bing.
This year the emphasis is on brands, with sessions focusing on search and social media, the rising importance of universal search and a look at what’s to come. Through cutting edge case studies from industry leaders, we aim to prove to brand advertisers that you can use search for brand building. This event has become a mainstay of the IAB calendar so be sure not to miss out!
We recommend this event for senior advertisers.
Programme:
12:30 Lunch
13:00 Introduction & Overview
Jack Wallington, Senior Programmes Manager, IAB
13:10 The rising importance of universal search
Alex Hoye, CEO, Latitude
13:30 Content & site optimisation
13:50 Demystifying Data for Search Marketers
Jonathan Beeston, Client Services Director, Efficient Frontier
14:10 BREAK
14:30 Search & Social Media Report
Cedric Chambaz, Marketing Manager - Search & SMB, Microsoft & Kieron Matthews, Marketing Director, IAB
14:50 Cross media integration & planning,
Gareth Owen, Head of Natural Search and Alastair Boyle, Group Account Director, Steak
15:10 Building a Brand through Search (case studies)
Shuvo Saha, Industry Leader CPG, Google UK
15:30 Q & A
16.00 Finish
Sponsored by:
Full payment must be received at least 5 working days prior to event for entry to be guaranteed. Full payment is due on receipt of e-invoice, if cancellation is within 5 working days of the event the full amount of e-invoice will be outstanding
| Event Costs | |
|---|---|
| IAB member | £55 plus VAT |
| IAB non-member | £99 plus VAT |
| Advertiser Are you an Advertiser? | FREE |
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