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Using location on mobile

Venue Hire

The modern, bright and flexible event space at the IAB is now available for hire. Ideally located in Covent Garden, we can cater for a variety of events for up to 200 people and offer competitive rates (discounted rates apply for members).

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When
Thursday 26th August 09.30 - 11.30
Where
IAB offices, 14 Macklin Street, London, WC2B 5NF
Email
elle@iabuk.net

Phone:
0207 050 6969

Being able to identify people’s location has also been one of the USPs for mobile.

With the rapid increase of GPS enabled handsets we’re now seeing a real increase in brands building highly targeted marketing campaigns and useful location based product and services.

Our ‘Using location on mobile’ seminar brought together some of the leading experts in the field to summarise the impact location is having, look at what consumers are doing and look the possibilities for advertisers across display, search and beyond.

The event was designed for advertisers and agencies and those just wanting to increase their understanding in mobile and gain an understanding into some of the things that are possible with location based services.

Programme:

9.30 Intro

9.40 How location will change advertising
Brad Liebmann, CEO, Geocast

10.00 What consumers are doing and what they think of location services on mobile Alex Kozloff, IAB

10.20 Using location in search
Steve Page, CEO, Mobile Commerce

10.40 Using location in display advertising and mapping
Mandeep Mason, Deputy Advertising Sales Director, EMEA, Navteq

11.00 Using location in products and services (examples and case studies of what brands have done)
Rob Thurner, Commercial Director, Incentivated

11.20 Panel Q&A

11.30 Finish

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