IAB & ESPN World Cup Research results presentation

The IAB and ESPN conducted research before and after the World Cup looking at football fans and their media consumption habits, attitudes to social media, mobile usage and interaction with brands during the tournament.


In addition to presenting the results, the event will examine the cultural differences between UK sports fans and fans watching sport in other countries and the implications this has for international brands and their digital strategies.

Not only relevant for advertisers interested in sports content, the event is essential for those wishing to understand male oriented target audiences and their attitudes to advertising and commercial digital content.

Everyone attending this event can enter the prize draw to win a signed and framed Iker Casillas Spain shirt and a signed and framed John Terry England shirt (both pictured above), kindly donated by ESPN.

As another bonus, Tottenham Hotspur legend Ossie Ardiles will be speaking at the event, sharing his World Cup memories and explaining what it's like to play in - and win - the World Cup.





Full payment must be received at least 5 working days prior to event for entry to be guaranteed. Full payment is due on receipt of e-invoice, if cancellation is within 5 working days of the event the full amount of e-invoice will be outstanding