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Creative Showcase winner May

Start Thinking Soldier by Publicis Modem and Skive

Publicis Modem and Skive created a campaign to engage with 16-24 year olds who may not have considered the Army as a career choice. The campaign delivered a rich interactive digital experience as part of a groundbreaking integrated recruitment campaign spanning TV, radio, direct mail, print and online. More on Publicis Modem and Skive's award winning campaign.

Online guides


Within this section you will find comprehensive guides, compiled by the IAB and our members, discussing all major and emerging online disciplines. If you are a marketer it will help you identify the right role for internet marketing to engage your customers and build your brands.

 
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New to online
 
New to online handbook
Discover essential industry information, contacts and interview tips alongside a job title glossary and a guide to online disciplines needed to break into the digital world.
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Automotive vertical
 
Automotive Handbook
Part one of the IAB vertical series focuses on the Automotive sector. This guide will provide you with all the latest information and essential tips from online travel marketers.
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Online video handbook
 
Online Video Marketing Handbook
Download your copy of the new online video marketing handbook here.
 
 
Lead Generation Report
 
lead_generation_doc
Online lead generation is one of the most cost effective and measurable ways to acquire new customers. This white paper report provides a detailed introduction into this online space.
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