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Print this pagePrint this pageFriday, 25 July 2008
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  1. Internet marketing
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A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.

'Truth About Smart'
by Agency Republic

A new microsite juxtaposed with vibrant rich media ads confronts the misconception that the Smart car lacks any ‘real car’ credentials.
For more on Agency Republic's award winning campaign.

Internet marketing guides


Within this section you will find comprehensive guides – compiled by the IAB and our members, discussing all major and emerging online disciplines. If you are a marketer it will help you identify the right role for internet marketing, to engage your customers and build your brands.

As the popularity of video advertising increases advertisers are beginning to adapt their communication to better suit online. Learn more.
Mobile marketing is an increasingly important item on the agenda of UK marketers. Ensure you know all there is to know about the opportunities in this space.
The robot image for the advanced search marketing handbook
Use this section to access our latest search research, view our new best practice search reports and sign yourself up to upcoming search events.
In-game advertising has begun to identify itself as a viable companion to more traditional marketing campaigns. Find out why here.
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