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September’s winner was AKQA with Nike’s European Championship’s campaign.

'Nike Bootcamp by AKQA'

AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.
For more on AKQA's award winning campaign.

ipTV poll results


Results for "What are the biggest challenges facing the ipTV market?"
Consumer understanding*59%
Differentiation from cable and satellite services*22%
Resistance from advertisers*19%
   
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