‘Foster’s new in-can bubble destroying widget’ by Play
Set inside Foster’s cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time. For more on Play's award winning campaign.
Internet protocol television (ipTV)
Content owners, from the major film studios to the smallest independent TV production companies are excited about the distribution opportunities presented by ipTV. Gain an overview on this emerging market.