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September’s winner was AKQA with Nike’s European Championship’s campaign.

'Nike Bootcamp by AKQA'

AKQA's campaign for Nike’s European Championships. The idea was to inspire young footballers with a call to arms; Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence.
For more on AKQA's award winning campaign.

Call for entries for ISP Awards


The IAB are delighted to be sponsoring the ‘Digital Award’ at the forthcoming ISP Awards. Get your entries in before February 1, 2008.

Friday, 11 January 2008

The ISP Awards are a unique opportunity to recognise the creativity and effectiveness of campaigns that promote sales through internet and digital marketing. The IAB are sponsoring this year's 'Digital Award' and IAB members wishing to enter the awards can take advantage of a discounted entry fee.

The ISP Awards provide a showcase for how sales promotion is being effectively used across all media channels, from digital marketing and direct mail to advertising and in-store marketing. Winning an award gives agencies, brands and suppliers a fantastic boost for their marketing and business development. To stand a chance of getting your company recognised get your entries in by February 1.

The ISP Awards are the only way for your promotional work to be recognised in the UK and internationally: to be nominated and ultimately win a European IMC Award or a Globes Award, you must have struck Gold in the ISP Awards.

The categories that make up the ISP Awards enable anyone working in the marketing communications industry to take part as we clearly recognise that promotions are executed across all media channels.

It includes categories in specific channels such as digital marketing but nearly all the categories are relevant to internet and digital marketing campaigns.

So, if you are in the business of promoting sales, whether in direct or digital marketing, or creating campaigns that appear on TV, in press and on radio, or are a specialist in the art of delivering a brand experience – you can be an ISP Award winner.

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